What are the biggest diamond brands


| Jewellery

Heinz Mayer

De Beers' Forevermark diamond brand is aiming to conquer the German market. The exclusive licensee is the jewelery manufacturer Heinz Mayer from Idar-Oberstein.

The most beautiful diamonds in the world have a name: Forevermark. This is the brand for the king of gemstones from De Beers, the Rolls-Royce of all offers, so to speak. The associated standards and ethical claims are considered to be the most demanding in the world. So it's no wonder that the Forevermark licenses are particularly popular, as there is nothing else like it. Now the exclusive German license will be officially presented for the first time at this year's Baselworld - by the company Heinz Mayer. “We are very proud to have received the Forevermark license from among many applicants. There is only one concessionaire per country, ”says Stefan Mayer, who runs the family business, whose tradition dates back to 1599, with his brother Frank. The manufactory has been working closely with De Beers for many years.

First successfulTrials in Europe

After Forevermark has already conquered the Far East and the USA, the De Beers Group is now setting out to expand into the European market with the seal of approval for the highest diamond quality. The company has recently had a presence in Turkey, Hungary and the UK and the brand has been very well received. Now it is the turn of France, Italy and Germany. Stephen Lussier, CEO of Forevermark: “We are pleased to expand our global presence together with high-end retailers in Germany. Germany is an important market of great importance for Forevermark. "Janet Sussens, Head of Forevermark's Licensee Markets, adds:" Forevermark has already achieved great success in its existing markets. We believe that the brand will be accepted just as well in Germany. "

License for the rarestStones of the world

With this license, Heinz Mayer is exclusively allowed to produce and sell an international collection of Forevermark diamonds. The designs are given by De Beers worldwide. A typical element is the diamond setting, which is reminiscent of the diamond specialist's logo. These pieces of jewelry are identical at all Forevermark jewelers worldwide. In addition, the Idar-Oberstein company can develop its own country-specific Forevermark collection. This Heinz Mayer collection can only be purchased in Germany. Last but not least, it is possible to set up special customer collections, for example for large jewelers or chain stores.

An exclusive brand for diamond jewelry

But what are the main arguments in favor of Forevermark jewelry? "On the one hand, it is an exclusive brand that offers a very special quality promise," explains Stefan Mayer. “In addition, De Beers is committed to Forevermark for better living conditions for the population in the countries with diamond production, creates jobs locally and carries out numerous environmental protection projects. So you can purchase the precious items with a clear conscience, because each stone can be traced back to the mine thanks to the laser inscription. ”There is also a complete brand world, from video clips, advertisements, displays, showcases, packaging to shop-in-shop concepts or boutiques et cetera. Everything is very professional and of high quality.

Customers who are looking for something special have always come to the right place with Heinz Mayer. Now you can also purchase jewelery with what is proven to be the most beautiful and rarest diamond in the world.


Rare beauty

The diamond brand of the De-Beers Group benefits from more than 127 years of experience from the world's leading diamond experts. Forevermark goes beyond the ordinary 4Cs and selects only the most beautiful diamonds in the world. Regardless of whether it is the assessment of the quality of rough diamonds or the quality of the cut and polish - the Forevermark Institute is far stricter when it comes to standards than is usual in the diamond industry. Worldwide, less than one percent of the mined diamonds are shortlisted for this. These diamonds from 0.10 carats are examined for their integrity and properties by world-leading experts. Only the stone that meets the demanding criteria of Forevermark receives an identification number and a special engraving in the middle of the diamond plate. Invisible to the naked eye, the Forevermark engraving is 5000 times thinner than a human hair. It contains the Forevermark symbol and the individual identification number. It can only be seen with the help of a special Forevermark microscope. Using the number, the path of the diamond from the mine to the processing of the jewel can be traced back seamlessly. This is checked by the Geneva SGS (Société Générale de Surveillance), one of the largest independent certifiers in the world. Consumers receive a corresponding certificate with all relevant information. Every Forevermark diamond comes from a guaranteed responsible source. Forevermark is only available from authorized jewelers.