How big is the web design market

11 web design trends for 2021

trend

Countertrend

Stock images, that is, professional images from stock agencies that can be integrated into many different websites; a safe way to decorate your website

Individual or. authenticimagesthat radiate closeness and show people or companies as they really are in order to address visitors as personally as possible

Symmetrical shapes, Box shapes, 'Flat Grid', e.g. B. strictly horizontally-vertically designed websites that are very easy to navigate and efficient to use; these pages are based on the tried and tested "rectangular" nature of HTML and CSS.

Asymmetrical shapes, experimental designs, “Broken Grid”, innovatively designed web interfaces that break with common conventions and thus want to stand out through individualism and playfulness

One page designsso that all important information is bundled on one page and the user is spared as many clicks as possible; the (increasingly mobile) user is allowed to scroll rather than click. Particularly for digitally operating companies, certain standard layouts prevail.

Web nostalgic design trendswho want to go back to the principles of the Internet interfaces of the 2000s ("web brutalism", minimalism, text-based) or technically innovative menu bars and buttons that are still necessary to navigate the website, but are also not bulky for mobile use (hamburger menus, Micro-interactions).

Colorful color design, strong complementary colors and color gradients that give a website a certain flair; In addition, there is a consciously used color symbolism or color association (blue for digital products, green for charitable companies, pink for cosmetics, etc.) in order to subconsciously 'pre-color' the page for the user.

Color minimalism and a lot of white space in order to distract as little as possible from the communicated information. Strictly two-tone websites (“duotone”) focus on user-friendliness and dispense with complex color designs. In contrast, more attention is often drawn to brands and symbols.