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Creating a Professional Logo: Logo Design Tips

If you do not want to hire an expert for logo design, you can design your own logo with the appropriate software and appropriate image processing skills. A fundamental question is whether you can use the logo as vector graphics or as pixel or raster graphics applies. Most users primarily have experience in dealing with raster graphics programs such as the very popular Photoshop. This would speak in favor of using a raster graphics program as well. However, raster graphics cannot be scaled without loss and subsequent processing is often more time-consuming than with vector graphics.

The difference: one Raster graphics sets the picture from individual pixels together. If the image is enlarged, the individual pixels in the enlargement often become visible and the image appears blurred. In order for a logo to appear razor-sharp on a large poster, you need raster graphics with a very high resolution. At Vector graphics on the other hand, the image is not saved in pixels, but by mathematical formulas that describe the course of the lines in the graphic. This means that the image always remains sharp, even when enlarged. In contrast to raster graphics, vector graphics are not suitable for displaying complex image content, but logos should be kept simple anyway. You should therefore usually create your logo as a vector graphic. You can only create it as a raster graphic if you already know in advance that you will only need the logo in smaller formats.

Classic programs for logo development are illustrator (available for Windows and Mac computers) and CorelDraw (only for Windows), both of which allow the creation of vector graphics. For raster graphics, on the other hand, there is Photoshop from Adobe. However, these image editing programs are quite complex - not everyone is able to design a company logo with such a professional image editing program. They are also often difficult to understand for laypeople. In addition, the three programs mentioned are also quite expensive and prices in the high three-digit or even four-digit range are not uncommon.

However, there are some free alternatives to programs like Adobe Illustrator that can also be used to create vector graphics (e.g. Inkscape). And there are also numerous free alternatives to the complex raster graphics program Adobe Photoshop (such as GIMP or Pixlr). Even so, most of these programs require more than just the basics to create a professional logo. With something Time and leisure and the right one Tutorials and instructions on the Internet you can, however, learn how to design a logo without a corresponding professional background professional result achieve.

If you want to design a logo yourself without the classic image editing software mentioned, you can also click on Web services with an online logo editor To fall back on. Web applications such as Logaster, flinq, the Online Logo Maker or Free Logo Services neither require installation (they can be conveniently operated in the browser) nor prior knowledge of digital image processing. For most of such web applications, you can do the designed Logo in a low resolution for free download; one - mostly indispensable for professional use - however, a high-resolution version of the logo must be paid for. With the tools, even inexperienced designers can implement their own logo that meets high demands.