Should I use social media
Why Do Companies Need Social Media Marketing?
Find the right social network
Companies should check carefully which network fits their goals and philosophy. To do this, go through the following steps:
1. Aim: What are my goals?
2. Target group: Which social media platforms is my target group active on?
3. Use: What do I want to use the social media network for?
4. Function: What tools should my platform have?
Content marketing in social media communication
Social Media Marketing: Best Practice Examples
- Content: In the weeks leading up to the Superbowl, Audi was already spreading crazy pictures and sayings on SnapChat. A cheeky, humorous tone was decisive, which particularly appeals to the young target group.
- Networking: Other companies that were already popular with the target group were brought on board and joint postings were made. This expanded the range enormously.
- Other social meda: Audi has repeatedly drawn attention to its action at the Superbowl via conventional platforms such as Facebook or Twitter.
- Low tech: All Audi needed at the Superbowl was the photos and a smartphone. The pictures were already going around the world.
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