How do you manage social media marketing

Top social media management tools

Regardless of the size of the company, social media management has become a core competence for many marketing professionals.

An active presence on the most popular social networks is just as important as managing them effectively and getting the most out of their features and services.

Managing multiple different networks at the same time can be challenging and this is where social media management tools come in.

These platforms help you to keep track of things and to react quickly to messages on social media. You can also monitor your social accounts from a single platform, time posts in advance and analyze your online activities.

There are a variety of tools on the market for this, and making the right choice for your needs is not easy. In this article, I've looked at the 10 most useful and popular social management tools to help you make your choice.


Buffer is user-friendly and clear. It's a great tool to spread content throughout the day on multiple social platforms: Facebook, LinkedIn, Twitter, Google+ and Pinterest.

If you are looking for a simple and efficient management app that will help you schedule content and save time managing your networks, Buffer is the right choice.

All available accounts (Individual, Awesome and Business) allow you to track engagement metrics such as shares, favorites, comments and clicks. In addition, it is very easy to find out which of your posts on social media are the most popular.

With Buffer's free picture creation tool, Pablo, you can quickly create inviting pictures for your social media posts. The app has stock photos that you can use, but you can also upload JPEG or PNG images.


If you manage multiple social accounts with lots of followers and want to respond to comments / tweets, Buffer has its limitations and is probably not the best option.


The Invidiual account is free, but paid accounts are also available. The price range is between $ 102 and $ 2,550 a year.


With over 25 integrated social networks, Hootsuite is the right management tool for engagement, great publishing and workflow features and the management of campaigns - all in one place.

One of its core strengths is certainly the facilitation of audience engagement. Anyone on your team, from any region or department, can quickly respond to messages, mentions, and comments on a single dashboard. There is also the option to save answers for later, which can be very helpful.

Another useful feature is the ability to specifically share your own posts and shared content based on location, language and demographic details. It enables you to get in touch with your online community in a clever and effective way.


Hootsuite is a complex and multifunctional platform that initially requires a certain amount of training. But this is well invested with all the useful features.


A free account is available that is very suitable for private use. There is also a pro account (from $ 6.99 / month) and the enterprise account, which is aimed at large companies.


Agorapulse is a clear all-in-one tool for social media management. It helps social media managers organize, plan, publish and analyze postings. It enables collaboration in all sections, which makes collaboration in teams efficient.

In addition, Agorapulse enables the creation and automation of reports, which saves social media teams a lot of work and time. In short, Agorapulse has everything a successful social media team needs. In one tool.

advantages: In addition to organic content, comments in paid social activities could also be kept in view.

costs: From € 79 per month, free trial version available.


Using Percolate's customizable marketing calendar, you can plan, organize, and share content across multiple channels with campaign team members.

The interface is very user-friendly and it is very easy to navigate through the interface. For example, you can very quickly find out which photos you have tweeted so far or you can take a look at the calendar to see how many times during the day you have posted on a certain social media channel.

If your focus is on content creation, Percolate is a great choice. It provides everything you need to create visually appealing content. With Percolate you have access to Getty Images and you can build your own media database.

Percolate's content suggestion feature, The Brew, is very useful for finding shareable content and is a huge time saver.


Unfortunately, it is currently not possible to change time zones for different users. Which can pose a problem when you are part of a global team.


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If you're looking for a Twitter management tool with a clean and responsive interface, Tweetdeck is a great choice.

With Tweetdeck, you can get involved in the streams and post quickly with little effort. Also, the tool is very flexible and allows you to add any Twitter streams that you are interested in. You can set up a desktop notification that allows you to respond to comments and questions in real time.

One of the best features of Tweetdeck is its search function. This allows you to stay up to date with the latest Twitter trends and take part in current discussions.


It is difficult to manage more than one Twitter account with Tweetdeck, and timed Tweets including photos cannot be edited. The lack of analytics can also prove to be a disadvantage, but Tweetdeck is a clear recommendation for Twitter beginners.




With a very simple user interface, Oktopost does not require a long training period.

One of the advantages that our own community management team lists is the ability to see how often your own posts have actually been clicked. Bulk scheduling and access to a single dashboard, where you can time and share posts across multiple channels, is also very helpful.

The "Message Assets" feature is very useful as it lists all content posts, making it easy for you to repost older posts.


With Oktopost it is not possible to publish content over several channels at the same time. The post must be posted manually for each platform.


All four account variants (Basic, Basic +, Business and Enterprise) can be tested for 30 days, the price range is between 55 and 1,870 dollars per month.

Sprout Social

Sprout Social allows you to schedule and post messages across multiple social platforms. The app pulls all messages into a single stream. This allows users to easily manage multiple profiles in a reader-friendly format.

Sprout enables users to exchange ideas with their team. For example, tasks can be assigned to ensure that messages are answered by the right person.

Sprout Social has some strong analytics features. Reports can be drawn on the performance of the messages sent, on community growth and demographic data. The reports can be customized and branded and easily exported in CSV or PDF format.


Disadvantages are the lack of integration of Instagram and Pinterest profiles. In addition, it is not possible to post on several Google+ pages at the same time.


The price list (Deluxe, Premium or Team) starts from 59 dollars per user per month up to a maximum of 500 dollars per month for three users.


Sendible receives posts and comments from sites such as Facebook, Twitter and Flickr and enables them to be managed and responded to via one platform. Each post is analyzed and messages that need special attention are highlighted. This allows users to prioritize important mentions and respond to messages that require immediate response.

Just like other social media management platforms, users with Sensible can get in touch with their online communities through multiple social media channels. You can analyze and track your social media activities and email campaigns, measure the success of the shared content and much more.


If you're managing a fast-paced account, this service is probably not the best choice. While some posts appear in Sendible immediately, others take hours to show up. This can be a serious problem when looking for a real-time social media engagement and management tool.


Depending on the size of your company, you can choose between Taster, Startup, Business, Corporate and Premium Plan, the costs range from 10 to 442 dollars per month.


BuzzBundle's coverage includes a broad list of social media platforms, such as Twitter, Facebook, Google+, YouTube, LinkedIn and forums, blogs and Q&A websites.

You can post, retweets and send private messages across all channels without leaving the interface. You can attach images and shorten URLs.

In BuzzBundle, personas can be created for different departments, individuals, a specific target group or community. This has great advantages when it comes to timing posts. You can choose which people should receive which message.


The tool is sometimes a little slow to show the results and takes some time to get used to.


You can either set up a free account, which only provides you with a sample of the mentions, or you can choose the Professional License ($ 199) with unlimited personas and 100 percent of the brand mentions.


CoSchedule is a content marketing tool with which you can plan and create your posts and schedule social media messages in the post editor.

The app supports LinkedIn, Tumblr, Google+, Facebook and Twitter. There is also the option to integrate the Bitly account and thus track the clicks from all social media channels.

The social media posts are displayed in the editor calendar and in the post editing preview. In this way, both your content plan and your social media posts are presented clearly and intuitively.

CoSchedule is very easy to set up. So you don't have to invest a lot of time and effort in training.


CoSchedule only works with WordPress, so if you are using a different content management system, CoSchedule is not an option.


CoSchedules prices start from $ 15 per month and can go up to $ 60 per month depending on the number of social profiles you want to track.