What are some good fonts
This is proven to be the best font for your community outreach
I think you will agree with me on the following point: The content is the most important part of your communication.
But is that really true?
Or is it not more important that your readers read the content?
Because only what is perceived can also have an effect!
And for something to be perceived, there are some influencing factors:
- foreseeable benefit.
A proven recipe for successful perception is:
make it easy for the brain to prefer your content.
(You can read about how you can do this in this or this article, among other things.)
But what else is important? Clear understandability! And not only in the literal statement, but also in its presentation. And choosing the best font also plays an important role!
Why you should use the first impression
Did you know that 55% of visitors leave a website in seconds? There is a lot of discussion among online marketing experts: Already in the first 15 seconds a large number of users jump off a website.
15 seconds are hardly enough to grasp and evaluate the content. In fact enough "under 15 seconds ”to scan the most important headlines and get a first impression. (Why it is therefore important to communicate differently for online media, and how to do it, read in this post).
I think you can transfer this knowledge to print media such as parish letters, flyers or notices. (You can also find an article on this on this blog).
Get used to the perspective that, at best, most of your content will only be read if it is not attractive, understandable and clearly arranged.
Especially with texts there is an important design tool that helps you to communicate that is not only perceived, but also read. And thus let your content work.
Namely: a well-chosen font!
What conditions the best font must meet for your purposes
Typographer used to be an independent profession. Letterheads were designed professionally by them, among others, and fonts were weighed up against each other with a lot of specialist knowledge. Today many people are content with Microsoft Word and gut instinct for publications.
The positive news of this trend: It can save your community a lot of money in fees - and doesn't have to be so much worse! Because with the right tools and the right know-how, even laypeople can achieve good results.
So which typography knowledge is relevant to you?
If you are concerned with the design of text (the so-called "setting") there is a central guideline for writing: readability. (Do you remember? Only what is perceived can have an effect?)
On the one hand, legibility arises from clarity, as well as from Distinctness.
So a good font will help you make the letters perceived for who they are. And as quickly as possible - so that the brain does not break off when too much effort and too little prospect of benefit ...
A legible font not only makes the important first impression clearer, it also speeds up reading. And that in turn ensures that more content is perceived within 15 seconds.
An ideal font for communication in your parish is also the optical effect in view. Because a good font is much more than a means of transporting your content. It also shapes your image and how your community is perceived.
Fonts also represent your community
Do you want to look childish and therefore rely on Comic Sans? Or modern and therefore choose a font without serifs? Maybe a little more serious, which is why a serif font has been your first choice for years?
Of course, it's not that simple! But a font is also a piece of design. It also depicts the essence of your community. (Or at least how it should be perceived).
They are also not unimportant costs for a font. There are many fonts that are very common - for example, the fonts that are installed on Windows PCs. There are few costs for you to use these fonts. Because mostly fonts are also linked to licenses. However, there are also some that are free. In addition to the major font platforms, you can find some good fonts, for example at Google Fonts. There you can also get many free counterparts to fonts that otherwise cost a lot of money.
So the best font for your community outreach has the following characteristics:
- is easy to read
- costs little or nothing
- can be used both online and offline, digital as well as analog
- underlines the image that you want to have as a community.
An experiment to determine the best font - with 3000 participants
Of course, there are other factors that can make a good font. And if typography were so simple, the world around us wouldn't look like it does. You will therefore find some further articles linked after this.
At this point, however, the aim is to provide facts. Because mere, abstract design theory doesn't help your community outreach.
The Gelsenkirchen University of Applied Sciences a while ago once in an experiment 12 widely used fonts tested against each other. The basis for the test was not only 3000 participants, but also values for reading speed and sympathy scores for individual fonts.
(In addition, line spacing, column width, etc. were also tested - but that's not what this is supposed to be about.)
And the winner is ...
The well-known one Arial - Microsoft's “clone” of the well-known Helvetica font, which is used by Deutsche Lufthansa, among others.
In second place comes the Verdana - which is one of the favorites of web designers.
You can find the detailed results under this link in the design diary.
The results in comparison
Physical measurement of readability
Subjective ratings of the fonts
The following factors may also be important for your public relations work:
Conclusion: what does this mean for you?
If you are thinking about a uniform and ideal font for online and offline communication in your community, then Arial or Verdana are “sure hits”.
You can't go wrong with either font, but you can do a lot right!
Free alternatives that we can recommend are also: Lato, Montserrat and Roboto.
Further literature on typography:
We too want to get better. Hence the important question: How did you like this post? Write us in the comments - we look forward to your suggestions!
Looking for support in creating a unique design?
We are happy to help you on the way to successful commune communication! The first consultation is even free! Have a look around on our website.
This article was presented to you by the value agency telos communication. The start-up for non-profit communication particularly supports church congregations on the way to more successful communication - true to the motto Communicate good things better. Before moving into the communications industry, both founders successfully studied theology themselves and are therefore familiar with church communication from both theory and practice. You can find out more at www.telos-communication.de or HERE on this blog.
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Photo credit: Marcus dePaula via Unsplash
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