Let moderators ruin Quora
What is the biggest challenge in running a webinar?
Many newcomers to the webinar world believe that the biggest challenge when it comes to webinars is getting people to join their event. Let your audience know that you have something they may be interested in and get the audience to sign up. It is true that properly promoting your online event is vital. If you want an audience to speak to during a webinar, you have a much tougher task to tackle.
Neil Patel is one of the top ten marketers and a best-selling author. He points out on his blog that51 % of the users who visit your webinar landing page register for your event. And only 36% of registered participants appear in yourWebinar room. That's a pretty good result when we compare it to standard website or paid ads conversion rates.
What does that mean?
This means that every time you are currently hosting your webinar, a qualified audience will be waiting for you. These people went out of their way to attend your event. You have visited your landing page, completed the registration form and made a note of it, to attend your online event.
And here is waiting the biggest challenge related to running webinars.As a moderator, you want your audience gets involved in your presentationsand is interested in it.
You want to get his attention throughout the webinar. They get the audience to ask about the resources you have prepared. And you want them to interact with you - to comment, ask questions, and participate in discussions.
And you are wondering how to do this task? Not sure what steps to take to prevent attendees from leaving your webinar room? Do you want to follow useful tips and best practices?
We have listed six points that you need to consider so that your attendees can actively participate in your webinar.
# 1 Get to know your audience's interests in order to prepare relevant content
With your webinar, you want Offer your audience value. If the topics and content you cover are not relevant to your audience, there is little chance that the audience will be with you by the end of your event.
People attend your webinar because they:
want to do something but don't know how to start learning
Want to gain expert knowledge to which they would otherwise have no access,
Want to find solutions to problems they face.
You need to make sure the Content of your webinarmeets expectations. How do I find their pain points? How can one learn what challenges they face and what problems they have to deal with?
There are many tools available to assist you in this task. Please take a look at the list below:
And use this to find out:
what keywords and phrases related to your niche do users enter in search engines?
what questions they ask and what solutions they are looking for,
what kind of content appeals to them most,
what your competition is publishing and what keywords they are using
What topics to write about based on keywords relevant to your niche.
It will take a while to research, but it is worth spending every minute and hour on it. Thanks to the research, your content will be exactly what your webinar audience expects to see and hear.
# 2 Surprise your attendees with a stunning presentation
Now let's take a look at the resources that you will be providing during your webinar. The way they are designed can have a huge impact on the engagement of their participants.
Don't believe that it is enough that people can hear and see you. Don't assume your amazing feat will get the job done. Remember that participants want to learn something they don't know about. They want you to tell them how to solve their problems - that's for sure, but in an attractive way.
Did you know that webinar attendees take screenshots of presentation pages while viewing them? Make presentations remarkable, prepare them well, and enrich them with valuable data that everyone will want to refer to in the future.
But don't forget! Don't fill your presentations with too much text. Instead, you can provide a summary and notes in a PDF file and send them to your attendees after the webinar. It's a great summary that can act as a reminder after the event.
Your presentations should be clear and eye-catching. Limit the number of characters, use non-obvious images to illustrate your ideas, and choose good fonts. Don't experiment with too many fonts, however. Two will be enough.
Not sure how to create an impressive presentation and what trends to follow to bring the presentation up to date? Check out some ideas from Visme.
# 3 Take care of your filmmaking.
The content is a king; we all know that. However, the context is twice as important. If you are giving a great presentation in a dark, shabby and noisy place, nobody will pay much attention to what you are saying.
Most attendees will likely leave before the presentation is over. The same goes for webinars.
What can you see
Set up your camera the way you want it to be during the webinar. Sit in front of it, record a short piece, and see what your audience will see - in the background and next to you.
Can you see the tumble dryer in the background? Your not made bed? A pile of old magazines? Left empty pizza boxes on the floor? Make sure they don't have to look at any clutter.
Do not sit with your back to a mirror or by the window in the evening. Attendees will see the reflection of your back, your screen, and the lights you use on your movie set. This can be annoying and distracting.
The best background for your online event is a white wall or bookcase with neatly organized books, magazines, albums, etc.
When your background is ready, take a look at the desk or table you will be seated at.
Remove empty coffee mugs, photos of your family, and any small items that you might be unconsciously playing with. The fewer things that are within reach of your hand and participants' eyesight, the better.
What will you hear?
What your audience can see is one thing. What you can hear is different. Don't let unwanted noises distract you during your webinar. Close the windows and make sure your home appliances are turned off.
If your family is next door, let them know in advance that you will be hosting an online event. Ask them to be quiet and not go into the room while you are holding the meeting.
Turn off notifications from applications on your computer and smartphone. The noises should not attract users' attention.
# 4 Make sure there won't be any technical surprises
This is a fundamental thing. No matter how much effort you put into analyzing the needs and problems of the users to be solved or how beautiful your presentations are. If there are technical problems during your webinar, these can completely destroy the desired effect. As a result, your attendees can get irritated, leave the webinar room and never come back. Can you afford it?
I am sure you cannot. Therefore, before you begin your presentation, make sure that all technical problems have been resolved. What should you pay particular attention to?
Don't rely on the built-in laptop camera. Consider a good webcam to ensure the best quality of your broadcast.
Connect the camera to the monitor you want to use during the webinar. Make sure she is at eye level so you can look straight into the camera and keep eye contact with your audience during the event. If you don't have an external camera, put your laptop on a laptop stand.
Before you begin, don't forget to turn on your camera and make sure your webinar software recognizes it.
When hosting an online event, artificial light is much better than natural one. If you have professional lamps, it is a good idea to use them. If not, two desk lamps will do. Place them behind your camera to the left and right.
Make sure there is no window behind you. Because of the contrast, the participants see a dark figure with a face that is difficult to see against a very light background.
Do not use the built-in speakers and microphone at the same time as this may cause undesirable distortion. If you are hosting your webinar on your own, it is a good idea to use headphones. If you have another presenter next to you, consider using an external microphone that is away from the computer and speakers.
We repeat this over and over again - to run a successful webinar you need a webinar platform and a stable internet connection. Make sure you have an internet connection before starting your online event. Check the speed to make sure your webinar platform is working properly.
This also applies to all of your participants!
# 5 Attract participants' attention from the start
As you know, you only have one chance to make a great first impression and grab your audience's attention from the start. For this reason, you should prepare a memorable introduction to your webinar.
For this purpose z. B .:
a handful of structured datato introduce the topic,
an interesting case in your liferelated to the topic,
a funny story about someone who is famousand also somehow related to what you are talking about,
a quick quizto find out what your attendees know about the topic of the webinar.
# 6 Present like a pro
Before you go live conduct a rehearsal. Ask a friend to play the role of member of your audience and practice your presentation in front of that person. Don't memorize the text, that's not the point of this exercise. The point is to repeat the text several times to make sure you remember the key passages. Thanks to the rehearsal, you can speak fluently and without unnecessary pauses.
Nothing can be worse than a moderator who has no eye contact with his audience. It can be difficult when you don't see your audience, I have to admit. Just remember that you have a camera. Make sure you are looking into the camera, not the side or the ceiling.
Pay attention to your body language. Fortunately, you'll likely be at your desk so you don't have to worry about standing or walking around. Make sure your hands look natural and relaxed. Do not click your pen, phone, or mouse.
Stay in touch with your audience throughout the event. Don't recite like a robot. Naturally, act like you are all in a traditional meeting. Ask questions, comment on what your participants say in the chat, and answer their questions.
Don't forget to smile.
Are you ready to face the challenge?
As you can see, there are ways to get the attendees' attention and interest in your presentation. Have you already invited your audience to your online event?
Great! Now follow the tips we have handed down. Let us know how it went in the comments section. Good luck!
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