How do I start a WordPress blog

How I would start a blog today

You want one Start blog?

But you don't necessarily know how exactly? Are you looking for someone who has all this behind them?

Now. Then you are exactly right here. I'm behind me. I've been with it for 1 year and 2 months.

And. I am also passionate about the topic. So I could tell you a thing or two about it. Or?

In this 1,850 word articles I don't want to give you too much by hand either. I limit myself to the essentials here.

Because, especially at the beginning, speed is the most important thing. Because the fast wins.

But enough of the long words. Let's start.

1. Choose your target audience

Many start with a topic first. I think this is wrong. You always have to start with a target group first.

Neil Patel (founder of Crazy Egg and KISSMetrics) also says:

Don't just create an idea because you want to create it. Design a business that solves a unique problem people are dealing with right now. Then they will pay to solve it too.

And that doesn't just apply to business in general. But also to blogs. Your blog is an information platform. Your blog only adds value if it teaches something. When he imparts knowledge. If he is a Solves your target audience's problem.

Who is your target group now? Is it bloggers who need more visitors? Are they entrepreneurs who need more customers? Or are they programmers who want to learn design?

So your target audience has a specific problem. Your target audience wants to go somewhere. You have the knowledge and deliver it there for free. How noble of you.

So always determine your target group first. Find a problem for your target audience and solve it with your blog.

2. Choose your topic

Now you have determined your target group. Only now can you devote yourself to the topic. You can now solve the problem of your target group with different topics.

Let's say ... your target group are people who want to live healthier. (Perhaps that is even a bit too broad, but the example illustrates it optimally). What topics could you help with?

Would you like to solve the problem of your target group with ...

  • a blog about healthy eating?
  • a blog about healthy recipes?

Or would you rather drift into sports and solve the problem with ...

  • a blog about weight training?
  • a blog about workouts?

Or maybe somehow into the personality development track with ...

  • a blog about the conscious handling of dfwier health?
  • a blog about anything spiritual that is good for health?

You see. There are many themes that you could use. Which topic do you choose?

Oh ... one more important thing. If you want to blog for the long term (and why shouldn't you?) Then you have to Passion to have. It's just damn hard and arduous ... to write blog articles, do research and network with other bloggers in your niche when the topic is not at all convenient for you.

That's the horror. Believe me.

3. Choose your design

OK. Enough of long thoughts. Let's both roll up our sleeves and get to the real work.

First of all, we take WordPress as a platform. I think that should be clear. It's the most popular and best blogging platform out there. And. We want to avoid the worst blogging mistake. Or?

OK. Let's get to the design.

The layout and design is often underestimated when blogging. Especially in this country. I keep stumbling across usersU.Nfriendly, cluttered and simply not viewable blogs.

But good web design is important. Because there is no second chance for a first impression. When a visitor comes to your website, you only have a few seconds to convince them of your content.

That's why you should choose a simple WordPress theme. Don't be as imprudent as me and burn € 2,483.50 on chic web design. You still have time for that later! 😉

Better to choose a simple but stylish theme for $ 60. The best thing to do is to look for one at ThemeForest (affiliate link). If you are a bit fit in HTML, CSS and PHP, then I advise you to Thesis or Genesis. Above all, Genesis (that's running for me at the moment) is really very adaptable and flexible. This is important.

I also puzzled over the perfect blog layout for a long time. In the meantime I have developed a very good solution. So pay attention to the following layouts when making your selection:

Home page

Article view

The layout doesn't have to look exactly like this, of course. But I would try to stick to it.

After you have found and installed your perfect WordPress theme, you should choose 1-3 colors that suit you, your blog and your brand. COLORlovers is wonderful here. I always look in there myself (even as a former designer) when I need nice color combinations.

As a logo you first choose a fancy font from Google Fonts or Font Squirrel. That's enough to get you started.

In this step, please also think about your email marketing and opt-in forms. They are really vital. Believe me.

4. Also think of the WordPress plugins

WordPress plugins are a dime a dozen or bananas in the jungle. You shouldn't take all of them, but you still need some plugins.

As a guideline, I would always recommend this little as possible to use. Plugins just make your blog unnecessarily slow. And neither does your visitor like that. Still the search engine.

And of course I also use some WordPress plugins. Here you can find my handpicked selection.

5. Don't forget this 11 page

In addition to content that is extremely strong (see point 6), your blog also needs 11 static pages. Get a little more out of your blog with these 11 essential pages.

We are now through with the technical part. You should now have a blog that is handsome, has good WordPress plugins, and has all of the vital pages.

Now let's get down to the preserves. Let's get to writing an article.

6. Create your basic content

Your blog looks like something now. But it lacks the real core. The core of blogging. The content.

So your blog is empty. Now you have to fill it. For starters, I would 3-5 items write. That should be enough for the basic content. In general, I always recommend long, detailed and well-researched articles. At least 1,000 words. The longer the better.

If you need some assistance with writing, check out my blog article writing guide now. Don't forget to follow these 9 steps every time you publish.

I wouldn't write more than 3-5 articles at the start. Always keep that in mind. You'll need to plan more time promoting your content than actually writing it. That is exactly why we are now taking care of visitors.

7. Your first 1,000 visitors

Your first goal should be the first 1,000 visitors. In general, always set yourself small goals and achieve them. That motivates. That keeps you on the ball. Persistence is most of the reason people fail blogging. Without perseverance, there is no success.

Also, don't pay attention to the search engine at the beginning. Just pay attention to this 9 points for your SEO onpage optimization:

  • Keyword once in the title (as close to the beginning as possible)
  • Keyword once in the H1 day
  • Keyword at least three times in the text (depending on the length of the article, but not exactly on it, just write for your reader)
  • Keyword at least once in bold (regardless of whether or )
  • Keyword at least once in an alt attribute (the article image is perfect for this)
  • Keyword as the name of an image (the article image is perfect here again)
  • Keyword once in the url
  • Keyword once in the meta description (not for ranking purposes, but for higher click rates in the search results)
  • Keyword generally not as anchor text on your own or someone else's URL

SEO is a longer term game. But in the beginning you just don't have time for “long term”. That's why you set the first 1,000 visitors as your goal. Achieve this. And then it goes on.

8. Validate your blog

You have now reached your first 1,000 visitors. Congratulation! Now you should validate your idea. According to the lean startup principle.

Take a close look at the number of visitors and statistics. Also take a look at the comments and social shares. Is it worth going on? Did you find the articles relatively easy? Are you passionate enough

If you want to continue, then first think more about yourself and your blog. These 5 tasks will help you. These tasks give you and your blog a little rough edges. You need that. So that you don't get lost with the mass of blogs out there.

9. Your first 100 email subscribers

You have achieved your first goal (your first 1,000 visitors). Now it's time for a next goal. Your first 100 email subscribers.

Now I would also start writing blog articles on a regular basis. 1-2 good articles the week is enough. Brian Clark built his blog empire this way too. And at the moment I ride it quite well.

And maybe you think email marketing is dead. Or, worse, unethical. But this is wrong. I also don't know who is spreading this "myth".

I track my links in my emails. Lo and behold, it's one of the best sources of traffic out there. It's also logical. These are your fans. These are the people who want to hear from you. These are the people who read your content. Share him. Comment on him. They are "your elixir of life".

That is why they also say: "The money is on the list". Because it's just true.

10. Your first 1,000 email subscribers

After cracking your first 100 email subscribers, you should take care of your first 1,000 subscribers. But ... it's not an easy walk. That's what I'm struggling with right now.

So don't worry so much about visitors or page views. Look more at the number of email subscribers and especially at the opening and click rate. These are the important factors that will make your blog grow.

Furthermore you should every week Publish 2 high quality articles. And to make yourself even better known, you should write guest posts on topic-relevant blogs. How many? In a perfect world, once a week.

You spin this cog over and over ... until you have your first 1,000 e-mail subscribers. And then? Do you see further! 🙂


If you want to start a blog now, these instructions will surely help you (and this one even more). I made a lot of mistakes during my 1 year and 2 months. Mistakes you can avoid now. (Speaking of mistakes. Here are 8 lessons I learned along the way.)

Just like it is written above, I would start a blog now. And that's exactly how I did it (only with a lot of mistakes).

You are now building an audience with your blog. Once you have a large enough audience, you can interview them. What kind of problems does your audience have exactly? How can you solve these problems e.g. with paid products or paid services?

But now it's your turn. What steps do you want to take?