What exactly does talent mean

Talent management


Human resources play many roles in a company. The department takes care of employee relations, talent acquisition, payroll, onboarding and much more. Another task of the HR department is talent management. This is the key to getting your company closer and closer to its goals.

What is talent management?

Talent management is an ongoing process that is about attracting and retaining highly qualified employees, developing their skills and continuously motivating them to improve their performance.

The main purpose of talent management is to create a motivated workforce that will stay with your company for the long term. The exact way to achieve this varies from company to company.

Talent management in HR

Talent management, of course, encompasses many of the responsibilities of the HR department. Still, it is not enough to expect that you will manage talent just because you have a human resources department. You need a talent management strategy that is precisely tailored to your company in order to achieve optimal results.

The importance of talent management

The simple answer is that it capitalizes on the people - arguably your company's most important asset. Talent management helps you to maximize the value of your employees.

Source: www.mckinsey.com

As you can see from the graph above, there is broad consensus that talent management is effective (or even very effective) in attracting and retaining talent and improving overall performance. There are a few main reasons why this is the case.

1. It helps companies improve their performance

With top specialists in your organization, you can achieve any goal.

Source: www.mckinsey.com

Talent management is most effective when it combines three key components: rapid talent allocation, positive employee experience, and a strategic HR team.

2. It enables companies to remain competitive

Hiring and developing talented people will make your organization stronger and better prepared for change and risk.

3. It drives innovation

New technologies keep coming out, regardless of your industry. Talented employees are able to find ways to use the skills of new tools and solve problems or come up with original ideas.

4. It helps in building productive teams

The right talent management strategy enables you to build a more productive team. This is far more useful than just having a bunch of creative and talented people in your organization.

5. It reduces turnover

If employees feel valued in one company, knowing that they will have many opportunities to grow in that company, they are less likely to find work elsewhere.

6. It leads to strong employer branding

Talent management profiles your company as an employer. This will help you attract the best candidates for future employment.

7. It motivates others to grow

When you have inspiring talent on your team, you will motivate other employees and help them grow.

Talent management model

Source: expert360.com

While there is no standardized model for talent management, some HR professionals have suggested excellent models that any company can use. Whichever way you choose to develop your model, it must include the following.

1. Planning

Planning aligns your talent management model with the overall goals of your organization. Only with proper planning can you ensure that you are looking for talent with the right skills and experience. In addition, she evaluates the current employees to see what works well for the company. For example, if employees with certain characteristics tend to stay longer with the company, you should plan to hire more such employees.

2. Attraction

It is not always possible to simply replace a person who is leaving the company with another person to fill this role. For example, your needs can change or employees can take on new tasks. Talent management ensures that you always have enough staff to carry out all of your activities and prevents a high workload that could lead to demotivation.

The right strategy will attract exactly the kind of workers you want your company to work for. Such hires will be motivated, skilled, and trying to move forward within the company. Recruiting talent is all about setting your company apart as an employer. You need to find ways to increase visibility so that you can present the company as the best place to work. The most important consideration here is to make your business more accessible.

Even if you choose not to hire someone for a particular position, you still need to create a positive experience. This gives you the opportunity to hire these candidates for other positions or use them as ambassadors to attract other talent.

3. Development

The development part of the model includes measures that promote the growth of talent within the company. It should be aligned with the employee development plan and include identifying roles that certain employees may move to in the future, as well as considering how employees' skills and knowledge can be expanded to meet the new challenges your company is facing .

Talent management also deals with the question of what excites the employees in your company and keeps them ready to go the extra mile. It is necessary to provide value to employees. Motivation also requires the right training - in order to give new hires a good impression of your company right from the start. This increases the chance that they will stay with the company and work hard.

4. Bond

Another purpose of talent management is to keep employees in the company longer. Employees must continue to feel that the company is a pleasant, meaningful place to work. Training and other types of engagement give employees the chance to develop a career without leaving the company. You can achieve this by focusing on compensation (monetary and otherwise) as well as corporate culture.

5th transition

After hiring and developing their skills, you need to plan the transitions of employees. Your goal in this phase is to keep your knowledge in the company - this is called knowledge management. You need a plan to promote employees or transfer them to another role, department, or office. If an employee decides to leave, you need to know why.

Talent management strategy

What is a talent management strategy? A talent management strategy is based on the talent management model. It should align with the goals of your organization and clearly define the type of talent you need. You organize the talent management process based on the talent management strategy.

There are only a few different types of strategies that you can choose from.

Strategy # 1: Only hire top employees

The advantages of this strategy are obvious:

  • You get top talent immediately.
  • Employees will work well and will likely perform well more quickly.
  • You are able to grow your business faster.
  • You are better prepared for challenges and risks.

However, there are some disadvantages:

  • It's expensive, and it will cost you even more if you end up hiring someone else.
  • It could be more difficult to keep top talent.
  • The hiring process can take longer as you will likely want to choose from a larger pool of candidates.
  • Leading a team of top talent can be a challenge.
  • Having too many top talent on a team can lead to competition and underperformance.

Strategy # 2: Hire and develop promising specialists

This second option has some advantages:

  • You can find talent faster. This can be necessary when you are in dire need of talent and don't have enough time to look for top talent.
  • You will likely save money on salaries.
  • The employee has the potential to become a qualified and loyal professional.
  • You can hire two or even three promising specialists for the same amount as a high achiever.

The main disadvantages are:

  • Your business may grow more slowly.
  • Compared to the top talent, these people lack knowledge. This can lead to lower performance.
  • You may need to hire another specialist if the employee is unable to cope with the task.
  • It requires a major investment in development.
  • The strategy can fail completely and you will have to go back to option 1.

Strategy # 3: A combination of strategy 1 and 2

This quote best describes the strategy:

"The strength of your team does not depend on the talent of the individual members. It is a function of their cooperation, their tenacity and their mutual respect."

The advantages of combining the above two points are:

  • It gives you the best of both worlds.
  • It also allows you to take advantage of a combination of new hires and existing talent.
  • If you have top talent and potentially good specialists (e.g. young employees), the specialists can grow and be motivated faster.
  • It leads to knowledge transfer - top executives can teach other employees.

However, there is one disadvantage:

  • If you have specific needs (e.g., if you are in dire need of growth or if you are on a tight budget), it may make more sense to stick to a single strategy.

Build your talent management strategy

Finally, before you begin your recruiting and talent management strategy, you should make sure that you are addressing the essential components of a talent management strategy.

1. Know what your talent management strategy is for

Every organization has its own unique goals. Whether they are related to better performance or higher income, your goals must be clear and attainable. You also need to know exactly what role people will play in achieving your goals.

2. Measure results

You need to know how to measure results to see if your strategy is working. Define what metrics you will use and how often you will take measurements.

3. Assign responsibilities

A large part of the talent management strategy is in the hands of HR, but other people in your company need to be involved as well. For example, C-level managers are responsible for succession planning.

4. Communication with employees

Make sure your employees know where they stand and what is expected of them. Talk to them about their career goals to make sure your company is creating the right opportunities.

The talent management process

Now you have an understanding of why you need talent management and what it entails. Next, you need to take a look at the talent management process itself and learn how to apply it in your company.

What is the Talent Management Process?

The talent management process is how you organize the management of your human resources. It's about how you choose employees, how you hire them, and how (or if) you train them, motivate them, lay them off, and so on.

The 7 Steps to a Great Talent Management Process

The following steps describe what you need to do to develop an ongoing talent management process for your company. It's about how you can find the most talented people available and then help them stay with your company.

Step 1: Specify what skills you will need

What is the first step in the talent management process? Before you can go any further, you need to determine what type of staff you will need and what requirements they should meet. Consider whether it would be possible to train existing employees to avoid hiring new employees.

Step 2: attract the right people

There are several levels to attracting talent:

  1. Create targeted ads and post them on top job boards - HR branding helps here.
  2. Schedule interviews and other means to find the best person for the job. In addition to the regular questions, consider using personality assessments, references, and tests that candidates are required to take in real-life situations.
  3. Set your top choices.

Step 3: familiarization and organization of the work

Help new employees orientate themselves by being prepared for them when they join the company. Let them know about the tasks you are going to give them, have training planned, and train current staff to help new staff get used to it.

Step 4: organize learning and development

Remember, it is often easier to develop the skills of your current employees than it is to hire new talent. And even if you hire top talent, they will likely want to learn something in their new role. Plan ways in which your employees can learn and grow, e.g. through conferences, courses and a learning management system to create a learning environment.

Step 5: conduct performance reviews

By regularly reviewing employee performance, you can see if employees could take on additional responsibilities. This could save you hiring new talent and help an employee prepare for a promotion.

Step 6: Strategy for Retaining Your Best Talent

Keep employees happy in the workplace through promotions, benefits, motivational tactics, ensuring job satisfaction and improving corporate culture.

Step 7: succession planning

To promote employees for the succession, e.g. in the event that a managerial employee retires. Empower employees to perform at their best through continuous learning opportunities, including knowledge management. If an employee decides to leave, hold an exit interview to find out what went wrong - this can help prevent the same problem from happening again in the future.


You need to stop assuming that you've already covered talent management just because you have a human resources department in your company. Talent management rarely happens on its own. You need a strategy that is specifically tailored to your business. This is the only way to attract and retain top talent and gain a competitive advantage over other companies in your industry.