How do I read a blog post

Writing your blog posts

The most important topic when running your own blog or website is certainly the writing of contributions, also called articles or posts. This is not just about the actual writing of the texts, but it starts with the research on the topic, goes through the writing style and the structure of the articles, right up to the correction and reworking of the written and published articles.

The core of your blog

The published posts are ultimately the reason why new visitors come to your site and why regular readers stop by regularly - they determine the success and failure of your blog. There is no classic recipe for success when writing posts, as success is always influenced by different factors. These include the topic, the preferences of the target group and the author. Every author should find his own workflow and writing style that fits the topic and is accepted by his target group.

Certainly it can be an obstacle for one or the other blog / website operator at the beginning that a relatively large number of visitors will read your written articles. This type of stage fright can happen and is normal to some extent. Do not let this restrict you too much and show courage in your first contributions. Furthermore, it is also normal that it can take a little longer to find certain formulations at the beginning. Perfectionism is great, just don't let it put you under too much pressure.

Generate quality content

High-quality content not only offers the visitors to your site the desired added value, it is also indicated by Google as an important success factor for a good ranking (i.e. high placement) on the search engine. But which content can be described as “high quality”?

First of all, the content should be unique. This means that in the best case scenario, your blog is the only point of contact on the Internet that offers this content. So if you simply copy content, you have pretty bad cards to actually become successful with your blog.

However, this does not only mean the content itself, but also the form and structure in which you make this content available. Even if a topic has already been dealt with many times on the Internet, you can create added value for the user with a new, clear structure and a different formulation - with a unique form.

A good article not only meets the reader's expectations, but also makes them want more. In addition, it is written in such a way that it meets the requirements of search engines and has a certain level of search engine optimization, which, however, has also not been exaggerated. High-quality content will satisfy both the readers of your blog and search engines like Google.

Finding ideas for a new article

The right article idea is important, because without an idea there is no article - this is in the nature of things. When I first started blogging, it happened to me very often that I wanted to write an article but didn't know what topic to cover. This has always been a real worst-case scenario for me, because I think there is nothing worse than sitting in front of an empty WordPress editor and wasting time looking for the right article idea.

In the meantime I have got used to being inspired at any time in my everyday life and writing down article ideas that come into my head immediately in my smartphone or notebook. In doing so, I usually already hold down subheadings that the article could get and write down a rough overview of the content for the article in bullet points. With this approach, I almost always have new topics ready for articles immediately, which can also be quickly implemented through the preliminary considerations already made.

I also think it makes sense to get inspiration from other blogs or websites. With my Aquarium Blog, for example, it helped me to read blogs that were completely foreign to thematic and thus to see how other blog operators develop ideas or from which different perspectives topics are treated.

Reading blogs on the subject of online marketing first gave me the idea for certain types of articles, such as list articles or test reports on suitable products. I was able to adapt these ideas for my own blog. I will go into even more detail on the subject of “finding article ideas” in a separate article.

The research on the article topic

Almost every research on a new post starts with my own knowledge that I have in my head. In most cases I have already recorded this in bullet points for my article idea. Continue with research on the internet and reading other articles on the same topic. Here I write down further bullet points, making sure to use sources that are as trustworthy as possible.

Especially in the beginning of I also used some books for research, as the topic of aquaristics was inadequately dealt with in many areas on the Internet. I consider a trustworthy source to be particularly important, as it is very annoying to have to correct already published articles due to incorrect information - especially since I always put myself in the reader's shoes and find incorrect information very annoying. In addition, it increases the trust of the readers when they notice over time that you can rely on the correctness of the statements on your blog.

The article structure

After writing the bullet points, I transfer them to my still empty WordPress editor and sort them in a logical order. Then I formulate the subheadings that the article will get. 80 percent of these subheadings, which were formulated at an early stage, remain in my articles and I rewrite relatively little afterwards. The structure of the articles can vary depending on the article type, but at least roughly all articles are similar in certain points.

1. Headline / article name

The heading is extremely important because it is supposed to fulfill several functions at the same time. On the one hand, it should briefly and concisely describe the core information of the article and, on the other hand, arouse curiosity and encourage people to click. It also fulfills an important task in indexing in search engines.

Therefore, the heading should always be Keywordunder which the article should be found on Google. Formulating a perfect headline can therefore be a real challenge, depending on the article, but it also becomes easier and easier with increasing experience.

2 Introduction

Without exception, each of my articles begins with an introduction. Here I describe what the article is all about and give a brief preview of the topic. The introduction should make the reader want to read further and indicate the added value of the article.

3. Why I am writing this article

Most of the articles I write have a personal connection or at least a specific reason to deal with the chosen topic. I will briefly describe this here.

4. Information

In general, this is the part in which the actual knowledge of the article is conveyed and which the reader has already been made curious about in the heading and the introduction. In a test report, for example, I describe my experience with the product here.

5. Practical examples

In order to clarify the information previously conveyed, it makes sense to list practical examples here, which make this information more tangible and easier to understand for the reader.

6. Further perspectives, pros and cons comparison

There are always several points of view on a topic. In order not to report too one-sidedly and to encourage the reader to think, there is space here to describe further perspectives.

7. Conclusion

In the conclusion I summarize the information of the article again briefly. This means that the reader can remember the content better.

As already written above, the structure can vary greatly depending on the type of article. For the beginning, however, it is certainly quite helpful as a rough direction. In the early days of blogging, I personally gave little thought to defining a structure beforehand, but it has now become part of my flesh and blood.

Make sure it is easy to read

Once you have this rough structure in mind, it should be relatively easy for you to form your headings and key points and to formulate them in sentences. It is very important for the readability of your articles that they have a clear structure visually and offer a certain overview for the readers. So you should work with subheadings that are also recognizable as such and offer the eye anchor points.

Also, avoid overly convoluted sentences and alternate long and short sentences. When listing things, use numbering. These can be created quickly and easily in WordPress and offer the eye a pleasant change from adjacent texts. Lists are also easier to grasp for the reader.

In addition, make sure to set paragraphs and to separate them clearly with blank lines.

Likewise, pictures, videos, tables or other graphics are always a good means to loosen up the text and to clarify content that was previously formulated in the text - or to depict things that are difficult to formulate. Such additional elements are not only relevant for legibility, but also for good search engine ranking.

The revision

Before publishing, I think it is important to check the written article again from certain points of view:

  1. structure
    Is the flow of what has been written conclusive or does it make sense to restructure something? Especially if you have added or rewritten headings, there may still be a need for improvement.
  2. content
    Is the content technically correct? Have I written the content in such a way that it conveys the information the reader is looking for as clearly as possible? The better you are prepared for the article, the fewer errors will be found here. Nevertheless, a check can be worthwhile, because it often helps to swap just one word in order to be able to convey the content even better.
  3. Readability / spelling
    I summarize these two points because for me they are also directly related. Incorrect spelling makes legibility extremely difficult. But here I also check the wording and the sentence structure again.
  4. Added value of the article
    Did the article keep the promise it made in the title and introduction? The reader ultimately read your post in order to get a certain added value from it. Has this succeeded and have you been able to convey the added value? If not, try again.

Once you've done the revision, the article is ready for publication. I am of the opinion that a good revision separates the wheat from the chaff, so you have the opportunity to stand out from the crowd with care and thereby also gain the trust of your readers.


Your own writing style and the focus on high-quality content are important factors when creating articles. If you also recognize suitable topics for your readership and manage to present them in a structured, readable and easily accessible way, you have created an essential prerequisite for high quality content. The assistance described in this article ultimately contributes significantly to the fact that you are able to create a successful blog / website with the help of which you can also generate income. In the next article I'll show you how you can integrate images, videos and links into your posts.