How does the AliExpress affiliate program work

The Alibaba Group expands its partnership with Awin and launches the partner program's affiliate programs are now available in the following countries: UK, US, EU, LATAM and APAC.

Founded in 1999, is the world's largest marketplace and leading provider of online marketing services for importers and exporters. They offer more than 360 million products including consumer electronics, machinery, apparel, home & garden, automobiles & motorcycles, beauty and personal care products, health products, construction & real estate, and more. is the group’s second brand to start an affiliate program with Awin. You are following the success of the AliExpress partner program, which was supported by two exclusive publisher events in London and Berlin last year.

Both brands represent the group's largest marketplaces outside of China, covering both B2B and Aliexpress B2C areas with Both programs are overseen by a dedicated Global Account Manager who is responsible for coordinating all regions and ensuring that the program is in line with the internal strategies of the Alibaba Group.

Affiliate Marketing is one of the most important channels for, especially for promoting large discount promotions, including the month-long September sales. The program offers attractive commissions for all publishers as well as a bonus system for top performers. has ambitious plans for its global program: The number of daily website visitors is expected to reach 1,000,000,000 per day by the end of 2019.

David James, Global Account Management Director | Awin commented: “Awin is very pleased that we are working with Alibaba worldwide. We are building on the already very successful cooperation between our two companies and Alibaba's new global partner programs also enable all publishers to benefit from the meteoric rise of China's largest eCommerce platform. Together with AliExpress, both retailers offer all end customers and entrepreneurs a wide range of goods, often directly from the manufacturer. We are proud that we can strengthen Alibaba's global presence. "'s affiliate programs welcome publishers in the following countries: UK, US, EU, LATAM, and the APAC region.