Is Everlane really an ethical company

Top 10 brands for stylish fair fashion for men

Fair fashion for men is trendy. Since the social awareness and willingness to participate in climate and environmental protection is steadily increasing, this is no surprise. But a small challenge: Fast fashion still dominates the mainstream and buzzwords such as ethical and sustainable fashion are puzzling for many. Sustainable and ethical fashion ensure environmental and social awareness as well as action within the fashion industry.

Take up the challenge. It can be mastered with ease. We show you what sustainability and ethics mean in the context of fashion. With our top 10 brands for fair fashion for men, we offer you a little jump start on your way to a high-quality, stylish and responsible wardrobe.

Interesting topics: Top 10 brands for sustainable and ethical fashion for women

Fair fashion for men: sustainable and ethical fashion

What is sustainable fashion?

  • The least possible environmental impact during production processes
  • Responsible use of natural resources
  • Reduction of the use of chemicals, C02 emissions and production waste
  • recycling
  • transparency
  • Responsibility to the environment

What is ethical fashion?

  • Responsible use of natural resources
  • Philanthropic leitmotif
  • Guarantee of fair and humane working conditions
  • Zero tolerance for child labor
  • Responsibility towards the environment and people

These are our top 10 favorite brands for fair fashion for men

  1. AG Jeans
  2. NOAH Clothing
  3. Naadam
  4. Patagonia
  5. R.M. Williams
  6. Outerknown
  7. Pact
  8. Everlane
  9. Alternative apparel
  10. Ecoalf

1. AG Jeans

AG Jeans pursues the long-term approach of constantly taking new measures along the production chain so that the company becomes more and more sustainable and ethical. With the “AGOODKARMA” project, AG Jeans is also gradually approaching the great goal of creating good karma for itself and its customers through continuously sustainable behavior. Since the project has existed, it has included numerous initiatives such as the introduction of a water recycling system or cooperation with social organizations such as “Heal the Bay” in order to make an ethical contribution.

Brand Origin: USA
Key facts: water and heat recycling system, environmentally friendly lasers, innovative ozone technology, use of solar energy, social commitment
Shops: Online shop - delivers to Germany, for example also available from Lodenfrey, Mytheresa & Unger
Style: casual, urban, modern, smart - high-quality and cool looks, primarily for everyday use with a strong focus on jeans

Source & Copyright by J Brand Jeans

2. NOAH Clothing

Fair fashion for men from NOAH Clothing. The American label for men's fashion takes a stand against the prevailing harrowing conditions in the fashion industry. All garments are therefore produced in carefully selected countries and factories, with tradition, expertise and human dignity coming first.

In addition, NOAH NYC publicly addresses social issues that are considered important by the brand and gives a voice to people and organizations that represent environmentally friendly and philanthropic positions. The label stands for sustainability and ethics and combines the rebellious liveliness of pop, skate and surf culture with classic men's fashion.

Brand Origin: USA
Key facts: Selected factories, traditional craftsmanship, partnership with 1% for the Planet, social commitment, philanthropic leitmotif
Shops: Online shop - delivers to Germany, also available from SSENSE, for example
Style: Casual, urban, modern - classic men's fashion with influences from pop, surf and skate culture

Source & Copyright by NOAH Clothing

3. Naadam

Fair fashion for men Brand Nadaam combines luxurious cashmere with sustainability and tradition. In order to guarantee high quality, the company therefore works directly with shepherds in the Gobi Desert of Mongolia. They are paid 50% more than the average worker within the sector and the goats from which the cashmere wool is obtained also receive veterinary care. The factories in which the wool is processed are also powered by environmentally friendly energy.

Brand Origin: USA
Key facts: 100% felted cashmere wool, transparent production conditions, fair wages, zero tolerance for cruelty to animals
Shops: online shop - delivers to Germany
Style: high quality, classic, simple - primary basics in muted colors

4. Patagonia

The established brand Patagonia * produces outdoor clothing for a wide variety of sports and weather conditions from snow to sunshine. In addition, more and more men are integrating the functional parts (for example vests) as fashionable accents in their everyday looks. In addition to casual designs, it is the brand's sustainable awareness that leads to its popularity: innovative and environmentally friendly materials such as organic cotton or recyclable polyester, fair and safe working conditions and a transparent supply chain.

Brand Origin: USA
Key facts: natural & recycled materials, fair trade certificate, transparent supply chain
Shops: Online shop - delivers to Germany, store in Berlin
Style: Functional, weatherproof, casual, sporty - outdoor & indoor clothing

Source & Copyright by Patagonia

5. R.M. Williams

The Australian company offers iconic shoe models such as the Chelsea Boot as well as loafers made locally by trained artisans. It is also approved by the Ethical Clothing Australia accreditation body, which means that R. M. Williams supports the local industry while also guaranteeing fair wages and working conditions.

Brand Origin: Australia
Key facts: fair wages & working conditions, local production, hand-made, ECA-approved
Shops: Online shop - delivers to Germany, also available from SSENSE & Zalando, for example
Style: leather boots from Chelsea boots to sneakers to cowboy boots, also other leather goods

Source & Copyright by R.M. Williams

6. Outerknown

Outerknown * stands for the fact that sustainability in no way goes hand in hand with giving up a stylish appearance. According to the founder, surfing legend Kelly Slater, style and sustainability are used synonymously. That is why natural materials are used in the production of stylish designs, with great attention being paid to the availability of resources. In this way, environmentally harmful influences in production are to be controlled and minimized. Both the production conditions and the resources used can be viewed transparently on the brand's website.

Brand Origin: USA
Key facts: Transparent supply and goods chain, protection of natural resources, fair working conditions
Shops: Online shop - delivers to Germany, for example also available from Huckberry, Mr. Porter & Zalando
Style: Sporty, casual - modern interpreted surfer looks made of high quality materials

7. Pact

Pact is a pioneer in sustainable and ethical fashion for men and women. The company is Fair Trade certified, GOTS certified, reduces the waste of water in the production of textiles, does not use harmful chemicals and is committed to its employees. Every Pact product should tell a story of change. The brand relies on loose cuts to send the message that it should be easy and pleasant to do good.

Brand Origin: USA
Key facts: fair trade certificate, GOTS certificate, no chemicals, philanthropic leitmotif
Shops: online shop - delivers to Germany
Style: Comfortable, relaxed, simple - casual & colorful basics

8. Everlane

Traveling the world to find the best factories and to establish close contact with local employees - that goes without saying for the founders of Everlane. In doing so, they guarantee fair wages and working conditions for their workers, while also monitoring environmentally conscious production. By using high quality materials, they create products that can be passed on from generation to generation. All of this happens under the premise of radical transparency. They communicate the conditions in the factories, supply chains and product costs openly and directly to consumers.

Brand Origin: USA
Key facts: Personal relationship with employees, fair wages and working conditions, high-quality materials, radical transparency
Shops: online shop - delivers to Germany
Style: modern, elegant, urban - high quality interpretation of current trends

9. Alternative Apparel

The brand manufactures more than 80% of its goods from exclusively sustainable materials. For example, organic wool and recycled polyester are used, and biodegradable softeners and dyes are used. Worldwide fair working conditions and environmentally friendly packaging round off the company's conscious approach.

Brand Origin: USA
Key facts: Organic & recycled materials, biodegradable chemicals, fair working conditions, environmentally friendly packaging
Shops: Online shop - delivers to Germany, also available from MyBestBrands, for example
Style: Comfortable, relaxed, simple - casual basics available in a wide variety of colors

10. Ecoalf

Ecoalf stands for production from recycled materials - especially from the ocean. Every week the label promotes the cleaning of the oceans by collecting waste from various bodies of water as part of the “Ecoalf Foundation” and the associated project “Upcycling the Oceans”. The main aim is to raise awareness of the problem of marine pollution and the possibility of a circular economy in order to introduce customers to responsible consumption. Thanks to this contribution to the protection of the environment, Ecoalf has been certified with B CORP ™ and is the first Spanish brand to receive this award.

Brand Origin: Spain
Key facts: B CORP ™ certificate, recycled materials, upcycling of marine litter, cooperation with the Humanitarian Accountability Partnership
Shops: Online shop - delivers to Germany, for example also in the P&C online shop
Style: modern, straightforward, casual - can be combined with different fashion styles, both outdoor and indoor clothing

Source & Copyright by Ecoalf

You can find sustainable fashion brands for women here!

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