What are the best marketing resources

6 must-haves for your marketing and social media strategy


Click on the blue link above for our indispensable marketing and social media strategy package, or simply select the desired titles below.

Our Marketing Essentials Collection covers it all; of the latest social media trends up to the identification of the Brand purpose. Also included is our recommendation for the selection of the best marketing tools and how you do that ROI Of your sponsorship campaigns measure up.

There are templates for Social reporting and Hashtag tracking, simulated Competitor Analysis Reports and Brand Share of Voice Reports. You see them best social listening tools based on real practical examples.

It's the ultimate guide to being fully equipped and meeting your social media and marketing strategy goals.

  • The competition doesn't know what is happening to them when your brand takes a huge lead out of nowhere!
  • "Hear me Roar!" In your industry, your Share of Voice (SOV) will sound like thunder
  • You will take influencer marketing into a new sphere
  • See how your digital marketing campaigns will be seen as the industry benchmark


Enough now! Here we go...

Free eBook - Marketing Strategy Guide 2019

Marketing and Social Media Strategy Package - Guide for your Marketing Strategy 2019.

If your boss asks the following questions ...

What were the results of the last marketing campaigns? What do you have planned for the next year?

What will you say

"Pretty good, pretty much the same."

That won't be enough.

39% of companies say their marketing strategies are effective.

Only 39%.

That means 61% have no idea!

What part do you belong to?

You need to be able to highlight your successful campaigns and show why they are working. That means analyzing and creating statistics.

  • Admit what didn't work and why.
  • Explain what the competition is doing.
  • Prove that your target audience remains demographically relevant.
  • Explain the campaigns for the next year.

This ebook shows you how to use your past, current and future campaigns to plan, carry out, measure up and analyze. This includes report templates, tools, checklists and practical examples. SWOT and TOWS analysis, brainstorming best practices, determining your SMART goals and tracking your percentage of votes.

Help me answer my boss's questions

The perfect mix of marketing tools

Marketing and Social Media Strategy Package - The Perfect Marketing Tool Mix.

Over 7000 Marketing Tools to Choose From! How are you supposed to find the ones that work for you, your brand, and your team?

If you use your mix of marketing tools correctly, your marketing team will run like a well-oiled machine.

Get it wrong and we're talking about a junkyard!

With the right tools automated repetitive tasks. So you can be undisturbed with your Get in touch with customers, the sale and the Increase customer loyalty. With the right tools, you can Monitor online conversations, Their Blog and your `s manage editorial calendar.

There may be hundreds of tools for different tasks. That is why it is crucial to choose the most effective and efficient one.

This report will make the selection easy for you and explains:

  • The marketing tools you need to optimize your processes
  • How to ask the right questions and choose the right provider
  • How to choose the best tools for the best mix of marketing tools


Influencer Marketing Strategy Guide

Marketing and Social Media Strategy Package - Help for the influencer marketing strategy.

Influencer marketing has an average of 11 times the ROI of traditional digital marketing channels (average ROI of $ 6.85 for every dollar spent).

That's probably why 94% of marketers use it.

To be successful with influencer marketing, you need a good strategy.

There are tons of influencers to choose from, how do you know which one is best for your brand? How do you build your campaign? How do you measure the impact of your campaign?

This strategy guide explains the challenges and how to overcome them:

  • Find out where your influencer campaign fits into your marketing strategy
  • Which influencers work best for your brand?
  • How do you brief influencers to make them fit your needs?
  • Measure the success of your influencer campaigns


How to Create Marketing Campaigns That Click!

Marketing and Social Media Strategy Package - Create marketing campaigns that click.

Do you think your marketing campaigns are having an impact? Does your target group react to your advertising messages and do they stay with them? Are you interested in your brand?

If your advertising is ignored, your brand, ROI and business will suffer.

We are surrounded by thousands of advertisements every day and it is impossible for the consumer to notice them all. That's why this campaign playbook is a must have. Using real practical examples, it shows you how to recognize and combat advertising problems.

  • ASOS Monitored over 82,000 social media posts and found top influencers to fight together. But how?
  • A + water changed sentiment towards his artichoke-flavored water from negative to positive. How?

Show me how to create marketing campaigns that click!

How top brands harness the power of brand purpose

Marketing and Social Media Strategy Package - Understand and Use Brand Purpose.

Is your brand purpose driven? Should you fail to achieve your goal in making sense of your brand, you will become an outcast. However, if you get it right, you will become a hero.

One of our predicted social media trends for the coming year is the influence of Generation Z on marketing measures. It is a generation of individuals who value a brand that is ready to to stand up for a cause.

Your brand needs to demonstrate integrity without fooling yourself. It has to be real to be successful. Take a look at the brands in our report:

  • The brand values ​​promoted by Lush are so popular with consumers that the brand can count on organic sharing and good content marketing to get their message across.
  • Big bust for Starbucks! What was your fatal mistake?
  • Cards Against Humanity = brand with high moral values. What the hell?!!


Free Book - The Top 12 Social Media Trends 2019!

Marketing and Social Media Strategy Package - The Top 12 Social Media Trends 2019.

Social media has become indispensable in our society. We know that social media is vital to our marketing strategies, but how can we keep up with the constant changes, the new trends that appear every year?

Every year Talkwalker reaches out to experts asking them to polish their crystal balls and look into the future of social media. Predict the trends that will shape the design of a successful social media strategy. How can we use it and win it.

Among the experts this year are Christopher S. Penn, Gini Dietrich, Edge Fishkin, Lilach Bullock, Neal Schaffer, Joanne Sweeney-Burke and many others. The trends? Here's a taste - social activism, influence from Gen Z on marketing, Data maturity, artificial intelligence, Marketing vs. PR and Micro influencers.

To make it easier for you to work with the social media trends for the next year, we offer you an eBook that shows you how you can earn money with them.



Six Social Media Strategy Resources To Explore As A Social Media Manager To Improve Your Skills And Make Your Marketing Campaigns More Effective.

Great for newbies and seasoned social media professionals. Expand your knowledge and that of your team.

Download now!

It's the ultimate guide to being fully equipped and meeting your social media and marketing strategy goals.

Meg is a member of the Talkwalker content team. Walking to the beat of a different drum, she swears that she’s only wearing black until a darker color is invented. She may dramatize, she may exaggerate, she’s always brutally honest, but she’s never ever ever sarcastic!

She hates writing about herself in the third person, but was persuaded by a small, blue Yeti.