How could Trump deal with EU car tariffs

Price management

Prof. Dr. Dr. h.c. mult. Hermann Simon is the founder and chairman of Simon-Kucher & Partners. The expert for strategy, marketing and pricing advises companies worldwide. In addition to the late Peter Drucker, he was voted the most influential management thinker in German-speaking countries. As a professor of business administration and marketing, he taught at the Universities of Mainz and Bielefeld. Professor Simon has also taught as a visiting professor at universities such as Harvard Business School, Stanford University, INSEAD, Keio University and London Business School. Simon studied economics and business administration at the Universities of Cologne and Bonn. He completed his doctorate and habilitation with Prof. Dr. Dr. h.c. mult. Horst Albach at the University of Bonn.

His more than 30 book publications, which have appeared in 26 languages, include the world bestseller “Hidden Champions - Departure to Globalia”, “Strategy in Competition”, “Power Pricing”, “Ingenious things for managers”, “Manage for profit, not for Market Share ”,“ 33 Immediate Measures against the Crisis ”,“ The Economic Trends of the Future ”and“ Price Units - Everything You Need to Know About Prices ”.

Mr. Simon was and is a member of numerous supervisory boards, foundation boards of trustees and editorial boards of German and international journals. He is a co-initiator of the first Special Purpose Acquisition Company (SPAC), which was launched on the German stock exchange and in July 2011 the Exceet Group S.E. acquired. He is the recipient of numerous prizes and three honorary doctorates as well as honorary professor from the University of International Business and Economics in Beijing.

Hermann Simon was inducted into the “Thinkers50 Hall of Fame” on November 18, 2019. He is the only German who has received this recognition so far. Here he is in the company of management thinkers such as Michael Porter and Tom Peters as well as the late Peter Drucker.

Prof. Dr. Martin Fassnacht holds the chair for business administration, especially marketing and trade (Otto Beisheim endowed chair) at the WHU - Otto Beisheim School of Management in Vallendar / Koblenz. He is also spokesman for the Marketing and Sales Group, scientific director of the Center for Market-Oriented Management (ZMU), chairman of the advisory board of the Henkel Center for Consumer Goods (HCCG) and a scientific member of the advisory board of RUNDSCHAU for the food trade. Prof. Fassnacht also works as a strategic advisor for consumer goods, retail and service companies. Based on his brand identity “We inspire Marketing”, he and his team provide impulses for research, practice and teaching in the areas of price management, trade marketing, brand and luxury brand management and market-oriented corporate management.

Before his appointment at WHU, Prof. Fassnacht took over the representation of the marketing chair at the University of Paderborn, after working as a scientific assistant at the chair for marketing of Prof. Dr. Dr. h.c. mult. Christian Homburg initially worked at the WHU - Otto Beisheim School of Management and then at the University of Mannheim. The study of business administration and the habilitation took place at the University of Mannheim, the doctorate at the Johannes Gutenberg University Mainz. Martin Fassnacht was visiting scholar at the Owen Graduate School of Management, Vanderbilt University, Nashville, USA and at the McCombs School of Business - The University of Texas at Austin, Austin, USA. He is also the author of numerous publications in refereed national and international journals.

The aim of research at Professor Fassnacht's chair is to work on scientifically sound management-relevant issues in the areas of price management, trade marketing, brand and luxury brand management and market-oriented corporate management.