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The best free alternatives to Google Ads at a glance!

Google Ads is one of the leading marketing platforms for companies, but also have some disadvantages. One of them is the cost of the campaigns. In this article, you will therefore learn about 25 free advertising options that you can use as alternatives to Google Ads.

We will also show you 5 effective forms of advertising and helpful tips for free advertising opportunities.

25 free advertising opportunities on the Internet

1. Google My Business

For a start-up that wants to advertise for free, Google my Business is the first port of call. It's a free and easy-to-use tool for businesses and organizations. You can use Google My Business to see your physical location and phone number.

Not only that, it can also display your hours of operation, photos, map, website, and social media pages. It makes it easier for internet users to find you and gives them a chance to rate you too.

2. Bing Place for Business

With this free business advertising platform from Microsoft, you can add multiple business locations, videos and photos. It also has a quick and easy registration process. And when your data is three months old, Bing will automatically ask you if there are any changes.

It supports local and small businesses operating in a single location, as well as national and regional chains with multiple locations such as restaurants and hotels.

3. Hotfrog

Hotfrog is an online directory designed to help businesses find Google search results. Even if it is not so well known here in Germany, it still has over 1.6 million active users. In addition, Hotfrog gives you the opportunity to win customers with coupons and promotions.

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4. Quora

Although Quora was only launched in Germany in 2017, it has become one of the most famous websites. Here people can also ask questions and provide answers to other members' questions. As a business owner, you can create a free account and participate in forums on the platform.

Answer questions related to your business and niche to help build your name and brand awareness. You will win more customers when people see how competent you are in your field of business.

5. Pinterest

Pinterest was launched in 2010 and has at least 200 million monthly active users. The social sharing platform aims to help people discover information on the Internet. Simply creating an account on Pinterest can get people excited about your brand. It also gives you the ability to post content from your own website and reach more viewers.

In addition, integrating other people's content can also attract followers to your Pinterest account. In addition, the platform offers you useful analysis data from your account. Optimizing the SEO of your Pinterest boards can improve search rankings on Google. And the best part about it? You can do everything for free.

6. Facebook

People come to Facebook to see pictures and status updates from friends and family, news and fun memes, articles, videos, and more. To maximize Facebook's algorithm, you should post interesting content on your company's Facebook page two to three times a day.

Remember that the general rule of thumb is to post 80 percent entertaining and interesting posts and 20 percent promotional posts. There are three main advantages of Facebook:

  • Free: There is no cost associated with a Facebook business page, and content is free to post and share.
  • Promote your products and services: Once you have a fan base, you can sell your products to them with no marketing costs; you can also update your fans to let them know about special events or offers your company has on offer.
  • Interact and stay relevant: Facebook is a great platform where you can connect with your customers, listen to them and reply to their comments. By posting pictures and status updates, you can provide people with information about events, products and services.

It only takes about 15 minutes to set up a Facebook business page. But you should spend at least 1 to 2 hours per week on the website if you want to successfully market your business on Facebook.

7. Twitter

Twitter is one of the most popular social networks that has the potential to bring thousands of target customers to your business. Creating a business account on the platform is also free and easy. You can update your profile picture and write a bio for your company.

To get more followers, you should tweet interesting and useful topics about your products and services, or share helpful links and other resources. You can also try out freebies, coupons, and contests for your followers.

This will motivate your followers to actively visit your Twitter account. Twitter also gives you the option to retweet tweets or favorite tweets from your followers. To participate in larger conversations on the platform, you can use a hashtag to associate them with related terms. This increases the reach of your tweets.

8. Youtube

Youtube is one of the largest websites in the world with over 1.3 billion users. Rising viewership and easy access to YouTube across devices indicate a growing opportunity for businesses to reach their target market through this channel. It's completely free and easy to create a Youtube account.

From there you can create videos of your products or services. You can also create videos to show viewers how to properly use your products. Activate them by replying and liking their comments. You can also ask viewers to like your video, subscribe to your channel, and share it on their Youtube or other social media accounts.

9. Instagram