How can I stop clickbait

Clickbaiting: Facebook takes stronger action against click baiting

Facebook takes action against misleading headlines in personal posts.

For a long time, Facebook has been tweaking its algorithm to downgrade articles that want to generate clicks with sensational headlines. Now the social network is expanding its fight against so-called "clickbaiting". In the future, Facebook will also investigate whether headings in personal posts are missing important information or whether they are sensational.

Deliberately mislead


As an example of “click bait”, the social network uses headlines such as “WOW! Ginger tea is the secret of eternal youth. You MUST see that! " Because headlines of this kind deliberately hide important information or deliberately mislead. The user has to click on the link to get answers to their questions. That annoys many.

7 secret functions for Facebook

Look for typical phrases


In the future, the network intends to analyze the headings in detail in order to find formulations to filter out. It works in a similar way to many spam filters. Posts with clickbait headings should then end up further down in the newsfeed.


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Declaration of war on clickbait articles


Some time ago the network declared war on news articles on sites like “Heftig” and “Buzzfeed”. In a press release, the social network said that you can recognize such posts by the time a user spends outside of Facebook after clicking on a link. If he comes back straight away, the article probably didn't deliver what it promised - a potential clickbait candidate. Also suspicious: Articles that Facebook users often click on, but that have few comments and likes. All of these criteria are now being incorporated into the updated newsfeed algorithm, which will make it more difficult for pages like “Heftig” or “BuzzFeed” to sneak into your news overview in the future.

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