Is Instacart an ethical company
The Accenture consultants name five developments that decision-makers will have to address in the new year. Your "Technology Vision 2017" is under the motto "Amplifyou". The intelligent company must self-reinforce. The paper is based on information from more than 5400 business and IT decision-makers worldwide.
To the trends:
1. Artificial intelligence or artificial intelligence take on three roles
Expectations seem high: Almost eight out of ten respondents (79 percent) say that AI is "revolutionizing" the way in which they interact with their customers and obtain information about them. 85 percent will invest in AI in the next three years.
Accenture assigns three roles to artificial intelligence. Spotify, for example, acts as a curator. The service analyzes what the user likes to hear and suggests new songs. LettuceBot is an advisor. The application for farmers analyzes what is growing in which fields and gives advice on better land use. Finally, Amazon's Alexa acts as an orchestrator. The application connects across channels with objects in the user's home and personalizes it for him. Conclusion for Accenture: AI is the new UI (User Interface).
2. Companies have to find their role in the ecosystem
This trend is about the impact of the platform industry. Companies that act as platforms have already radically changed the rules of competition, says Accenture. According to the forecast, the majority of end consumers will purchase goods and services via one platform within five years.
Even "classic" companies understand this. The organic grocer Whole Foods, for example, has entered into a partnership with Instacart. Via Instacart, customers buy from conventional supermarket chains such as Acme and Costco as well as the animal feed specialist Petco. Whole Foods expects to gain access to new customer groups by participating in the platform.
Decision-makers are now faced with the question of which ecosystems they want to join and which function they can take on in this "macrocosm". Technologically, they have to adapt to the shared infrastructure of all those involved in the platform.
Accenture expects that within five years 80 percent of the S&P 500 companies will be involved in platforms. Of the respondents to the current Technology Vision, only 27 percent say that digital ecosystems are changing the added value of their company.
3. A workforce can be found in the digital market
The patriarch at the top of a company with many permanent employees is becoming increasingly rare, explains Accenture. Hierarchies are becoming flatter, companies are working more and more with self-employed. The trend is towards "public crowd freelance workers", whom the company must endeavor to attract.
That already seems to be emerging. In any case, 85 percent of the study participants confirm that they are increasingly working with freelancers. Companies should now appoint a person in charge who will take care of the "Workforce Marketplace" issue. He has to identify the platforms that can provide his own company with the workforce it needs.
4. The technology of the future is human-centered technology
The fact that technology has to adapt to people and not the other way around continues to prevail. 80 percent of the respondents say it is their job to understand not only the current needs of their customers, but also those of the future. The technology must therefore learn from user behavior in order to be able to predict it.
- Uwe Müller, Head of Sales & PreSales Datacenter, Cisco
"In 2017, a CIO will increasingly be measured by the business relevance of its IT, because corporate decision-makers - especially in medium-sized companies - drive digitization and the question of the added value of IT for other areas of the company."
- Lars Göbel, Head of Sales & IT Services, DARZ GmbH
"Trends such as containers, cloud foundry, VMware on AWS or multi-cloud sourcing should be on the agenda for IT managers in 2017. In general, the increasing flood of data with all the optimization of storage and server solutions requires the CIO to rethink its own role. "
- Peter Dümig, Sr. Server Product Manager Dell EMC; Dell EMC
“Of course, due to the increasing digital transformation for a CIO, trends such as the Internet of Things, Big Data or Cloud Computing will still be at the top of the agenda for next year. But in all the technical discussions about new technologies and innovations in IT, a CIO should not forget one very important topic: the employees. The structures and thus the jobs in all IT departments are massively shifting due to digitization and automation. "
- Dr. Rolf Werner, Chairman of the Management Board Germany, Head of Central Europe, Fujitsu
"For IT managers, digital transformation in all its facets will be the dominant topic in 2017. I see the greatest growth potential in the cloud segment. Whether public, private or hybrid cloud - it will be a decisive factor in digitization in companies to push ahead. "
- Markus Herber, Chief Technologist, Hewlett Packard Enterprise
“Supporting their companies in digitizing their business processes will be the most relevant field of activity for CIOs. The prerequisite for this is the change from a pure provider to "IT as an enabler". The development of a digital ecosystem plays a decisive role in this. "
- Jürgen A. Krebs, CTO for the EMEA region at Hitachi Data Systems
“Three technologies play an important role in our environment: the Internet of Things, Flash memory and Hadoop in the area of Big Data together with Pentaho. The topic of IoT will move more into everyday life: companies will use the sensor data for individual offers, B2C will take up more space than B2B if, for example, production goes down to lot size 1. "
- Ralf Colbus, Leading Storage Professional, IBM
"A CIO should have cloud, object storage and flash technologies on their agenda in 2017."
- Peter Wüst, Senior Director Emerging Solutions & Innovation Group EMEA, NetApp
“One of the hype of the next year is the question of how the hybrid and public cloud can be actively used to reduce costs and to further develop the core business with new digital business ideas. New applications will be developed on microservices and containers next year. Automation and "infrastructure-as-code" will become really relevant in 2017. "
- Joachim Berger, Sales Director DACH at Nimble Storage
"For the new year we have essentially identified three trends which we believe could be interesting for CIOS next year: data mobility, containers and predictive analytics."
- Dr. David Höflmayr, CEO; Thomas-Krenn AG
“Digitization and Industry 4.0 are real and more than hypes. A clear sign of this: Customers are increasingly asking for server hardware that can be used close to production. Special requirements for interfaces, certain form factors or installation options are also becoming more common. This clearly shows us that the closer links between industry and IT are in full swing. "
The background is the knowledge that people stay loyal to brands that make them feel good. Devices and services must therefore at least be easy to use. Accenture advises companies not only to understand the customer journey. They should also compile a catalog of the data they already collect about their various customer groups and the information that they are not yet collecting when they could. An important point is the ethical handling of customer data. Consumers are increasingly demanding transparency here.
Analogous to the customer journey, decision-makers have to embark on an "employee journey". Because not only the customer wants to be understood, also the employee. Accenture expects companies to start using software by 2022 that recognizes when an employee is frustrated and then takes care of feedback.
5. Companies have to break new ground
Accenture describes the last of the five trends unspecifically. The "new territory" we are talking about here does not only refer to the development of new services and products. Decision-makers have to "think bigger", demand the consultants. They have to recognize which previously foreign markets they can enter, and that applies not only to territories, but also to industries. After all, almost three out of four respondents claim that their company is already entering completely new digital areas that have not yet been defined.
Tesla provides an example. The manufacturer of electric cars, founded in 2003, is expanding into solar energy (Tesla Solar Roof and Tesla Power Wall) and charging stations (Tesla Supercharger).
Overall, according to Accenture, the balance of power is shifting more and more in favor of consumers and employees. They appeal to decision-makers to identify and observe ethical standards, for example in relation to environmental protection and data protection.
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