What is a good funnel conversion rate

What metrics can be used to measure the effectiveness of content marketing?

  • Marcus Sheridan: Digital trends that companies don't pay attention to ... but should

    For nearly a decade, Marcus Sheridan has been teaching the principles of his book to audiences around the world. Before it became a book, however, the story of River Pools (the foundation) was featured in several books, publications, and conferences because it offers an incredibly unique approach to inbound and content marketing. In this Martech Zone interview, ...

  • Pouyan Salehi: The technologies that increase sales performance

    In this Martech Zone interview, we speak to Pouyan Salehi, a serial entrepreneur who has devoted the last decade to improving and automating the sales process for sales reps and sales teams of B2B companies. We discuss the technology trends that have shaped B2B sales and examine the insights, skills, and technologies that will drive sales.

  • Michelle Elster: The Benefits and Complexities of Market Research

    In this Martech Zone interview, we speak to Michelle Elster, the president of Rabin Research Company. Michelle is an expert in quantitative and qualitative research methods with extensive international experience in marketing, new product development and strategic communication. In this interview we discuss: * Why do companies invest in market research? * How can…

  • Guy Bauer and Hope Morley from Umault: Corporate Video Death

    In this Martech Zone interview, we speak to Guy Bauer, Founder and Creative Director, and Hope Morley, Chief Operating Officer of Umault, a creative video marketing agency. We discuss Umault's success in developing video for companies doing well in an industry with mediocre corporate video. Umault has an impressive portfolio of profits with clients ...

  • Jason Falls, author of Winfluence: Reframing Influencer Marketing to Ignite Your Brand

    In this Martech Zone interview, we speak to Jason Falls, author of Winfluence: Reframing Influencer Marketing to Ignite Your Brand (https://amzn.to/3sgnYcq). Jason talks about the origins of influencer marketing to today's best practices that are producing superior results for brands that employ great influencer marketing strategies. Apart from catching up and ...

  • John Voung: Why Most Effective Local Search Engine Optimization Starts With Being Human

    In this Martech Zone interview, we speak to John Vuong of Local SEO Search, a full-service organic search, content, and social media agency for local businesses. John works with clients internationally and his success is unmatched among local SEO consultants: John has a degree in finance and was an early digital user who worked in traditional ...

  • Jake Sorofman: Reinventing CRM to digitally transform the B2B customer lifecycle

    In this Martech Zone interview, we speak to Jake Sorofman, President of MetaCX, who pioneered a new results-based approach to customer lifecycle management. MetaCX helps SaaS and digital product companies transform their sales, delivery, renewal and expansion capabilities with a connected digital experience that engages the customer at every stage. SaaS buyers ...

  • Owen Video: The Formula to Grow Your Brand and Sales on YouTube

    In this Martech Zone interview, we speak to Owen Video, who runs the Video Marketing School - the premier YouTube executive coaching program. Owen shares how he became a leading coach in the industry and how companies can use video to strengthen their brand and increase video sales. Owen tells how he ...

  • Wendy Covey: How Tech & Tech Companies Are Using Digital Marketing To Drive Business Growth

    In this Martech Zone interview, we speak to Wendy Covey, a writer, speaker, and co-founder of Trew Marketing (https://www.trewmarketing.com). Wendy's firm supports technical companies (midsize marketing, engineering, manufacturing) and helps them drive inbound lead growth through digital marketing strategies. While B2B buying behavior has changed over the years as companies have ...

  • Tyler Ludlow: The Art and Science of Moving From Choices to Clarity

    In this Martech Zone interview, we speak to Tyler Ludlow, Founder and Chief Decision Scientist of the Decision Skills Institute. In the digital age, marketers and executives are faced with decisions every day. Tyler provides a framework for companies to find clarity in their decision-making. Tyler discusses what decision science is, the connection between ...