Graphic design is still a good career

The graphic designer

Tasks | Career prospects | Salary | Current jobs

The job as a graphic designer is
  • well paid
  • future-oriented
  • diversified
  • versatile
  • creative
Tasks as a graphic designer
  • Customer care
  • Project planning
  • Typography & illustration
  • Corporate Design
  • graphic implementation of concepts
Annual salary:
25.000 € – 90.000 €

Depending on

  • work experience
  • Area of ​​responsibility
  • Industry & company size
  • Qualification & specialization
  • Leadership responsibility

You are looking for a new job and you are interested in working as a Graphic designer? If you would like to know which areas of responsibility are typical, how high the earnings are and which career opportunities the profession offers, you will find all the important information on these topics with us. Of course, we will also present you with the right job offers at the same time!

Table of Contents

Frequently asked questions about the graphic designer

Graphic designer is a very creative profession that allows a lot of variation in practice. For example, you can specialize in game design, visual communication or classic print design. Depending on your focus, you will work with different tools and aids.

A graphic designer is responsible for creating a uniform and well thought-out design for websites, brochures, advertisements or company logos. In doing so, he can draw on his knowledge from design theory and his knowledge of the various graphics programs. A graphic designer also often has to do with customers whose wishes he implements or who need advice on design.

You can become a graphic designer by doing either one Education in the field of design or a school education. Lateral entrants with professional experience also have the opportunity to work as a graphic designer or to become self-employed as such.

An annual gross salary of EUR 25,000 to 90,000 is possible. Of course, it depends on professional experience and the size of the orders.

What is graphic design?

= an activity that combines thoughts, language and different contexts through elements such as photography, color design and typography to create a unique visual language. This creative implementation primarily serves to convey certain messages visually.

Current vacancies as a graphic designer

Graphic designer: definition

A graphic designer designs and designs layouts, websites, company logos and various advertising materials such as advertisements, flyers or brochures. Sometimes drafts are sketched by hand, but nowadays most of the creative work takes place on the computer. Different graphics programs are used for this. In the meantime, thanks to digitization, audio elements are often important components of the orders in addition to the visual components.

For the graphic designer, the focus of the work is always the satisfaction of the respective customers. It is therefore not uncommon for designs to be revised and redesigned several times. Graphic designers often work in a team and agree to their work Project managers and copywriters.

As a graphic designer, you have a wide range of activities every day and use your creativity to implement new ideas. If you want to pursue this profession successfully, you should primarily ask yourself the following questions:

Which strategies are decisive for the success of the planned projects?

How can creative ideas be optimally implemented?

As a graphic designer, you spend many hours in front of your computer screen developing concepts, creating new designs and revising your projects. You keep in touch with your customers by phone and / or email so that your tasks can always be coordinated with the requirements.

You create the first sketches by hand or edit the drafts directly on the computer. As a rule, you send several drafts to the customer, who then chooses the appropriate variant. Ideally, no further editing is necessary, but most of the time you will continue to edit until the customer is satisfied with your work.

The pure desk work determines most of your work as a graphic designer, but depending on the area of ​​application, you may also need to visit customers and discuss the individual projects personally. As an employed graphic designer you are a team player and coordinate your work with superiors, colleagues, Project managers and copywriters. Your creativity is an important factor in your professional success as a graphic designer.

Graphic designer: requirements

As a graphic designer, you face new tasks and great challenges every day. If you are interested in this profession, you can use the checklist below to find out whether you have the necessary qualifications to work as a graphic designer. If most of the following applies to you, you are likely suitable for a graphic designer career.

I am creative.
I have good concentration skills.
I have a feel for current trends.
I am communicative.
I have artistic talent.
I like to work in a team.
I am patient and flexible.
I am interested in different display techniques.
I have stamina.
I have spatial awareness.
I have a sense of aesthetics.

Your skills

Most of these statements apply to you? Great! Then you have already overcome the first hurdle on the way to working as a graphic designer. Of course, these characteristics are not the only decisive factor, because as a graphic designer you have to have professional skills in order to be successful in your dream job in the long term.

  • commercial understanding
  • school education
  • and / or studies in graphic design
  • Knowledge of different graphics programs
  • Knowledge of different display techniques
  • good English knowledge

Graphic designer: apprenticeship & studies

The designation graphic designer is not legally protected, so you can adorn yourself with this job title even without relevant training. Usually, entry into this profession takes place through purely school-based training at a vocational school or at a vocational college.

The training lasts three years and ends with a state final examination. Another option for working as a graphic designer is through studying. We have listed a small selection of suitable courses in the field of graphic design below:

This list is only an exemplary representation. For the job as a graphic designer, a completed degree is recommended; in addition to graphic design, the following courses are also suitable as a start for a job as a graphic designer (selection):

  • Media design
  • Communication design
  • Computer visualistics (undergraduate)
  • Game design
  • Design (basic)
  • Media Studies (undergraduate)

Current vacancies & jobs

Graphic designer: entry

As a rule, there are three options for entering a professional field:

Entry after studies / training

As a rule, entry into the work as a graphic designer takes place through school training at a state vocational school. School-based training with private providers or via distance learning is also possible, but here you will usually be confronted with high school fees. It is also possible to study graphic design, media design or media science.

A career as a graphic designer is also conceivable for career changers with relevant knowledge. If you have not only creativity and talent, but also experienced knowledge of different graphics programs, industry knowledge and training in a related professional field (example: media designer), the lateral entry into the job as a graphic designer can definitely succeed. Regardless of education and career, well-versed knowledge in the following areas is particularly important:

  • Graphics programs
  • Computer skills
  • Customer acquisition
  • Math skills
  • Image processing & layout
  • Development of design concepts

Helpful soft skills as a graphic designer

The professional skills are essential for professional success as a graphic designer. In addition, special soft skills also play an important role, the importance of which you should not underestimate. Your working day as a graphic designer is usually comparatively long and regular working hours are rather rare, especially for urgent appointments.

For this reason, you shouldn't have a problem with stress and you shouldn't lose your head even with critical deadlines. Your drafts do not always meet with enthusiastic approval from customers and superiors, so the ability to criticize is also an important factor. Below you will find important soft skills that are indispensable for a job as a graphic designer:

  • Customer-oriented thinking
  • creativity
  • Organizational talent
  • flexibility
  • good feel for current trends
  • analytical thinking
  • Teamwork
  • mental and physical resilience
  • structured mindset
  • Negotiation security
  • Communication skills
  • Critical ability
  • good English knowledge

Many graphic designers work in graphic design offices, media agencies, advertising agencies or are important employees in internal communication departments in large companies. Often larger publishers or printing companies employ their own graphic designers. Here the fields of activity are usually precisely defined and individual creativity then plays a rather subordinate role. If you want to be your own boss, starting out as a freelance graphic designer is also interesting. Here you can set up your own graphic design office and develop your creativity freely.

Thanks to digitization, the graphic design profession is subject to major changes in many areas. In addition to visual applications, audio elements are playing an increasingly important role, which is why combining these components is now part of training as a graphic designer. With a well thought-out choice of training path, regular training on new applications and trends, as well as commitment and creativity, as a graphic designer you benefit from excellent future prospects.

Graphic designer: The salary

How much you earn as a graphic designer depends on a number of factors. An important point is professional experience, because as a beginner your income will certainly be in the lower range. Over time, the gross income will increase significantly with increasing professional experience and further training. With specializations, you can also help ensure that you have better earning opportunities.

The industry and the size of the company are also decisive, because in a large corporation you can usually expect higher salaries as a graphic designer than in a small graphic design office. Since there are usually fewer earning opportunities in rural areas than in large cities and metropolitan areas, the region is also a decisive factor.

Career prospects& Career opportunities

further education

If you have successfully completed your school education or your degree in graphic design, nothing stands in the way of your career. Regular training is essential so that you can keep your professional knowledge at a high level even after many years.

In large companies, training courses usually take place on a regular basis, which can include different areas such as new graphics programs, digital image processing, image design, desktop publishing or media design.

You can adapt your knowledge to the new requirements of your employer with appropriate training and further education and benefit from better earnings prospects, strengthen your position in the company and improve your career opportunities.

Promotion opportunities & career prospects

As a beginner, you usually take on a position as an assistant or junior graphic designer. Over time, you will take on more responsibility and handle customer orders independently. You gain important experience that supports your career opportunities and you are an important part of the team. Later, as a senior graphic designer or team leader, you can even take on management responsibility.

Possible career steps are, for example, further training to become a state-certified technician in the field of print and media technology, to become a certified media specialist in the field of print or to become a certified industrial foreman specializing in print media. Below we have listed some examples of how you can shape your further career path:

  • Graphic design assistant
  • Junior graphic designer
  • Communication designer
  • Product manager image processing

Current jobs as graphic designer

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