How do you monetize your newsletter

Twitter newsletter? New format allows monetization

Twitter buys the Revue newsletter platform. The short message service announced this on its company blog. With the integration of Revue, Twitter users can create their own free newsletters. This is intended to support all creative professionals on the platform, as these allow monetization via Twitter.

These writers and long-form content curators are a valuable part of the conversation and it's critical we offer new ways for them to create and share their content, and importantly, help them grow and better connect with their audience,

to explain Kay von Beykpour, Product Lead on Twitter, and Mike Park, VP of Publisher Products. Because the newsletters can be monetized. Various content creators have already promoted their works on Twitter and built up an audience there, but they have not yet been able to monetize their content on Twitter. Via Revue, creators can now create newsletters and their followers can subscribe to them for a fee. Instead of just sharing links to their articles, creators can share their Revue newsletter and possibly gain more subscribers. This service is only intended to be the beginning of several monetization options on Twitter:

We're imagining a lot of ways to do this, from allowing people to sign up for newsletters from their favorite follows on Twitter, to new settings for writers to host conversations with their subscribers. It will all work seamlessly within Twitter.

Revue by Twitter: Only the start for content creators

Since December 2020, Revue has allowed its users to monetize their newsletters created via the service. Five percent of it is revue, the rest stays with the creators, be they journalists, bloggers or publishers. This sentence is to be retained. At the same time, Twitter offers users the Pro Features of Revue for free. For previous Revue users, nothing will change at first, because the platform will continue to exist as a standalone service.


Tweet archive for researchers

The purchase of Revue isn't the only news Twitter has to announce. In the future, the online platform would like to provide an archive for researchers that makes the “full history of public conversation” (on Twitter) accessible. Until now, everyone who wanted to access data from Twitter in their studies on user behavior and trends had to pay for it. Now a kind of application is enough.

Last summer, Twitter changed its API in favor of third-party developers. A first step to rebuild the somewhat crumbling relationship with developers and researchers.

Our developer platform hasn’t always made it easy for researchers to access the data they need, and many have had to rely on their own resourcefulness to find the right information. Despite this, for over a decade, academic researchers have used Twitter data for discoveries and innovations that help make the world a better place,

explain the product manager Adam Tornes and Leanne Trujillo in her blog post. In this, the two explain in more detail what the approved researchers will be able to access in the future.