What is PPC in digital marketing
What does Pay Per Click mean? What is PPC
Payment is only made if a search result or other advertising material is clicked on, and not for the display itself. Text ads, display banners, etc. are primarily advertising and must be labeled accordingly.
Is particularly interesting Pay per click therefore for smaller companies and those interested in low budget, because this form of advertising enables them to place advertisements on well-known portals and search engines with little financial outlay.
Google and Yahoo pioneers in pay per click
Google AdWords or Yahoo! Search Marketing use this model, e.g. for billing advertisements in addition to search results (sponsored links).
See also: Search engine advertising
Blog article on the subject
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AdWords Optimization - Free E-Book Download!This free 76-page (DINA4) / approx. 150-page (DINA5) e-book on the subject of Google AdWords optimization is aimed at SEA managers and account managers who have already had initial experience with Google AdWords. It covers both the basics of AdWords optimization as well as Ti ... View Articles
Optimization of Google Display Network campaignsThe optimization of Google Display Network campaigns is just as important as the Google AdWords optimization for campaigns in the Google search and must be carried out regularly. Difference Between Google Search and Display Network Campaigns Keywords Play at Display Network Ka ... View Articles
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