Which e-commerce websites form online communities

Use these 8 tips to build your online community


Discussion forums such as gutefrage.net or techniker-forum.de, where users can exchange ideas, are a dime a dozen. Especially when it comes to technology. But what really defines good forums is relevance.

The overlap between your community and your customer base is likely to be quite large due to social media and e-commerce. So it makes sense not only to offer interesting content, but also to create incentives for active participation on your platform. If you now also set up the technical setup properly, this is the first important step towards an aspiring community.

We've put together eight more tips for you to use to build and maintain your online community.

Tip 1: Stand out with relevant, unique content

Before you start, ask yourself which one Unique selling points Your community could exhibit. Sit down Benchmarks and see if there are already forums with a similar focus. If so, find the one advantage that sets you apart from the competition and highlight that clearly. keyword relevance: Success is always a question of being up to date. Be faster than your competition when it comes to finding a topic and set yourself apart.

Tip 2: create a netiquette

Before you set up an online community, the definition of your so-called "Netiquette" at. Right now on the internet Rules and conduct guidelines important to provide a framework for the discussion. In the digital space of anonymity, users' inhibitions fall faster. A respectful tone is just as much a part of your community as that free exchange of views. Provide the netiquette separately so that all users can access it at any time.

Tip 3: Moderators ensure order

At the beginning the community may be small, but it won't stay that way for long. Moderators are therefore indispensable when the number of members increases. Their main task is on the one hand Administration of your forum as well as the Ensuring the netiquette. In addition, the responsible persons in Community management be trained to respond appropriately to suggestions and criticism.

Tip 4: optimize your community for search engines

The right search engine optimization (SEO) ensures that the content of your community is found by Google and Co. Metatags, a website description and optimized keywords are integral parts of any SEO strategy. Tools like Google Analytics help to create a list of relevant keywords.

Tip 5: Spread the platform on the social web

Even if your online community is not based on a social network, it is advisable to have a presence there anyway. For example, advertise your platform as a Facebook fan page and develop new target groups by using the “share” mechanism. Or tweet the latest forum topics to attract new users.

LinkedIn or Xing groups also offer potential. If you now activate the contacts and interest groups for which your community could be relevant, nothing stands in the way of a lively exchange.

Our tip: ask members questions, answer as quickly as you can, be available and take an active part in discussions. A community lives from personal exchange. Your employees can also act as excellent brand ambassadors. Sometimes a friendly comment here, a greeting to customers there or a look behind the scenes is always well received.

Tip 6: Clear design with recognition value

When setting up an online network, not only the content but also the appearance are decisive for success. Clear structures and a clear design are not only user-friendly, but also invite you to linger on the platform.

Let your corporate identity flow in, for example with banners and logos, in order to increase the recognition value. You can also place a link on your community pages that refers to your website, the online shop or your social media channels. This gives your customers even more opportunities to stay in contact with your company.

Tip 7: track your success

User behavior, number of clicks, length of stay: These success indicators can be converted into concrete numbers in web analysis. The data analysis reveals how people interact with your brand. As the operator of the community, you should define relevant key figures before you start and collect them regularly. For example: "The members of my community should grow by 100 users a month." The best way to track the development is with a suitable analysis tool. But be patient: your community is a long-term project. That doesn't happen overnight.

Tip 8: make money

Has your community grown and has a high interaction rate? Very good. Then you can start monetizing now. But be careful: advertising that is too conspicuous will drive away even the most loyal users. Users tend to accept inconspicuous advertising based on native advertising. If suitable advertisements fit seamlessly into editorial contributions, they can offer real added value.

Here we go!

Do you have exclusive content, solid communication rules and hardworking moderators? Then the online community is on the right track.

But don't forget one thing: it is never completed. It is growing and developing steadily. We would be happy to support you with your community management - from setting up to analysis and optimization. Contact us here.