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75 business ideas you can use to start your own business (2021 update)

  1. Open a café

This business idea is a real classic. But in order to stand out from the crowd with a café these days and to run successfully despite social distancing, it has to have a USP. So get creative!

You can find an interesting insight into everyday life in a café in the following video:

2. Become a dogwalker

The concept of the "walker" comes from the USA and is often carried out there as a part-time job. But if you grow it big from the start, you can also work as a full-time dogwalker. Especially in cities, dog owners will thank you for your service.

3. Become a wedding speaker

Make the most beautiful day in the life of two people even more beautiful by making their wedding ceremony an unforgettable highlight.

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4. Found a fashion label

Your heart beats for fashion and you also bring the necessary portion of creativity with you? A career as the founder of your own fashion label is not as far away as you might think.

5. Developing (trendy) drinks

Lemonades, spritzers, smoothies - the beverage sector offers young founders a huge playground. There is also guaranteed space for you and your next hipster drink.

6. Establish a distillery

Would you like to develop a drink, but this can be a little stronger? In a distillery, for example, you can distill the next trend gin or a particularly tasty whiskey.

7. Programming apps

An app that offers its users real added value can still be a good source of income even today, after the great boom in smartphone applications.

The following report shows how easy (or difficult) it is to program your own app:

8. Open a second hand shop

Second-hand vintage fashion is becoming more and more popular with fashion fans. So why not open a second hand shop and offer really unique collector's items there? This business idea is guaranteed not only to work in Berlin.

9. Establish a food delivery service

Seniors, workaholics, families ... they all belong to the target group of delivery services that supply their customers with a wide variety of food and other everyday products.

10. Open an unpackaged store

Would you like to declare war on the packaging mania and offer the people around you a sustainable alternative? Then an unpackaged store might be the right business idea for you.

11. Open a coworking space

Coworking has established itself more and more in the modern working world in recent years and has gained many followers. If you live in an area where the offer is still relatively thin, it is definitely worth opening up a coworking space yourself.

12. Set up an online magazine

By placing ads, affiliate links and cooperations, you can succeed in monetizing your own online magazine (which might grow out of a blog). But be careful: There is more work behind this business idea than you might think.

13. Operate food truck

The trend of street food festivals continues and apart from these events, food trucks are the new stars among takeaways.

14. Founding an e-mobility startup

The future of locomotion is green - maybe you have a flash of inspiration that will help you arrive at it even earlier.

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15. Open online shop

A third of Germans shop online at least once a week. (Source) Sounds like a lucrative business area? Absolutely! The online shop business idea is more popular than ever.

16. Open a deli

Are you a fan of good taste and appreciate high quality products? Then think about opening your own deli.

17. Establish a factory

Whether chocolate, soap or jewelry - everything that is made by hand is currently very popular. So why not set up a factory and offer customers goods that are different from the usual mass production?

18. Open record store

Even in the age of iTunes, Spotify and Co., there are still people who appreciate the value of a record. If your heart also beats for the "black gold", this business idea should be interesting for you.

19. Become a coach

Coaches are currently active in almost all areas of life. Regardless of whether it is a relationship or a professional one - as a coach (or classic: consultant) you address many different target groups.

20. Set up a marketing agency

Are you interested in the different forms of marketing and have you acquired extensive specialist knowledge over the years? Your own agency could be your gateway to successful self-employment.

21. Become a virtual assistant

This business idea is ideal if you want to work from home. As a virtual assistant, you support your customers in various office matters. Organization should therefore be your great passion.

The following video offers insights into the everyday life of a virtual assistant:

22. Become a home stager

The job of a home stager is to furnish an uninhabited property in such a way that it is as attractive as possible to potential tenants or buyers. After the work is done, you take all the furniture and decorative objects with you.

23. Become a wedding planner

Do you love to plan special events and hold all the strings in your hand? As a wedding planner, you could turn this passion into your profession.

24. Open a coffee roastery

Really good coffee is something that many people like to dig deeper into their pockets for. If the beans came to Germany through fair trade, then the business idea is perfect.

25. Selling homemade items

Even if at first it sounds more like a hobby than a business - more and more creative people are succeeding in making money with their self-made products. If you develop it professionally from the start and leave nothing to chance, this idea is quite promising.

26. Set up a textile printing company

Whether t-shirts for the bachelorette party, fan articles for bands or an individual gift for a loved one - with a textile printing company you address very different target groups.

27. Design smart clothes

The clothing industry is undergoing an interesting change. More and more items of clothing are becoming smart - a property that is particularly interesting for athletes and health-conscious people.

28. Become a videographer

With regard to online marketing, a clear trend has emerged for some time: If you want to attract attention, use videos to present yourself. The best prerequisites for anyone who wants to become a freelance videographer.

29. Offer online courses

More and more people are excited about eLearning, i.e. further training with the help of digital processes. Benefit from this development, for example, by developing your own online courses on the subject of XY and offering them for a fee.

30. Provide computer training for seniors

And another business idea that arose from advancing digitization. If you are patient and can explain (relatively) complex processes easily, then you can teach seniors, for example, how to use computers and other technical devices.

31. Become a graphic designer

As a graphic designer, you can look forward to a varied day-to-day work. Your services are needed both in print and online.

32. Set up a catering company

As the owner of a catering company, you go into business for yourself in the name of good taste. Training as a chef is helpful, but not compulsory.

33. Become a tour guide

Individualism is the big trend in tourism. Make use of it by offering alternative tours in your hometown or another region. Most important quality feature: authenticity.

34. Develop superfood products

Exotic fruits, special kernels and seeds - the wide range of so-called superfoods can easily be turned into money these days. You "only" have to develop a fancy product and successfully place it on the market.

35. Become an influencer

Admittedly, a business idea that only very few people can earn money with. But if you already have the necessary basis - for example a good YouTube channel or many Instagram followers - it is definitely worth thinking about monetizing your activity.

The following video shows what the everyday life of an influencer looks like:

36. Open costume rental

Not only, but especially during the carnival season, costume rental companies are booming. This business idea calls for a good location and loyal regular customers.

37. Develop feminine hygiene products

Organic quality tampons, menstrual cups that avoid rubbish, washable panty liners - the feminine hygiene market offers plenty of space for sustainable alternatives. The (female) clientele is ready to get to know new products - and with them, at best, to protect the environment.

38. Develop game

Regardless of whether it is a classic board game or a digital game for PC and console - when you come up with the idea for the next groundbreaking game, it can be the cornerstone of your successful self-employment.

39. Design jewelry

Individual, handcrafted jewelry is selling well right now. So why not set up your own small jewelry label and stir up the industry with your own creations?

40. Establish a cooking school

Do you not only love to cook, but also to pass on your knowledge to others? As the owner of a cooking school, you can turn your hobby into a profession.

41. Become a furniture designer

Furniture “off the shelf” is still bought, but it is also getting more and more competition from individual designers. The target group is there. All that's missing is your specific idea.

42. Open a pop-up store

Stationary retail is currently being mixed up by the concept of pop-up stores. The special stores only open for a short time and then move on to another location.

43. Converting campervans

If you search for the hashtag #vanlife on Instagram, you will find more than 4 million entries. Traveling with a mobile home is currently quite popular - and at the same time offers the ideal breeding ground for various business ideas. How about, for example, converting classic vans and small vans into chic motorhomes?

44. Become a software developer

IT experts are desperately wanted everywhere. One area that has proven to be particularly lucrative is software development. If you have the appropriate skills, you can turn this into a worthwhile business.

45. Become a copywriter

Do you have a good feeling for language and do you love to write your own texts? As a copywriter, you can work for different clients and thus earn a living.

46. Open restaurant

In order to generate attention with a new restaurant today, you have to come up with something special. How about a vegan menu or avoiding as much packaging waste as possible? With such concepts, you can bring customers to your side in a targeted manner.

The following insight shows what self-employment looks like in gastronomy:

47. Open organic shop

Organic is the trump card. So why not open a shop where all products are organic?

48. Open yoga studio

The yoga boom continues and ensures that the associated studios spring up like mushrooms. If you are aiming for a career in this field, now is the best time to do it.

49. Build tiny houses

The tiny house is the new real estate trend. The tiny houses are not only space-saving and inexpensive, but often also mobile and thus enable a completely new lifestyle.

50. Rent apartments

It almost sounds too good to be true. But by renting out several vacation homes, you can certainly build a solid business. Use tools such as various online platforms for this.

51. Develop spreads

Fruity-fresh jams, vegan vegetable spreads, peanut butter without peanuts - the spread product segment offers plenty of freedom and space for your creativity. With the right product (or a whole range of products) you can stir up the food scene.

52. Establish city beekeeping

Bees in the city are no longer a rarity. The ecologically sensible use of urban living spaces is currently a big issue. Closely related: the city beekeepers, who can call up lucrative prices for their honey.

53. develop sustainable product

Hardly any other aspect shapes the start-up scene as strongly as sustainability. If you manage to develop a product that rightly deserves this title, then you have a very good chance of success.

54. Open travel agency

It may sound a little antiquated, but travel agencies are still popular with vacationers. If you manage to give the classic business idea a fresh coat of paint, you can stand out from the competition noticeably.

55. Set up an upcycling company

You take an old material and some manual dexterity, garnish the whole thing with an extra portion of creativity - and the upcycling product is ready. This business idea is not only sustainable and individual, but also pretty cool.

56. Found a brewery

The craft beer movement has long since established itself in Germany. Her specialty: individual beers that don't take the German purity law that seriously. Who knows, maybe you're the new star of the scene?

57. Become a social media manager

As a social media manager, you are an expert when it comes to Facebook, Instagram, Twitter and Co. More and more companies are handing these channels over to an external professional.

58. Design accessories

Headbands, handbags, hats - it's often the little things that make an outfit perfect. But not only that, accessories are also the ideal basis for a smart business idea.

59. Rent storage rooms

When a person travels for a long time, he often needs a place where he can store his belongings. Offer a solution to this problem by renting out storage rooms and garages.

60. Open a mobile shop for senior citizens

Society is getting older and older - a circumstance that offers space for completely new business ideas. As the owner of a mobile senior citizen's shop, you can provide retirees in rural areas and retirement homes with generation-specific products.

61. Open a dog salon

Dogs have a right to a good haircut too. If you like cold-blooded four-legged friends and are also skilled at using scissors, this could be your ticket to self-employment.

62. Open bookstore

Books will probably never lose their fascination. So even in times of Amazon and Co., it can still be worthwhile to open a traditional bookstore.

63. Become a blogger

From now on you won't be able to make any money as a blogger. In order to turn this into a business idea, you should already have done some preparatory work.

64. Making soaps

Whether just for the hands, the whole body or maybe even the hair - solid soaps inspire many people and are therefore ideal as a business idea.

65. Establish a clean-up service

Can't stand it when it's messy? Then start your own business with a clean-up service and eliminate the chaos that reigns among your customers.

66. Become a cuddly toy doctor

Severed limbs, missing eyes, dirty fur - some cuddly toys look pretty worn out over the years. As a cuddly toy doctor, you can give them a fresh look with a few specific movements and make the owners happy.

67. Set up a moving company

Hardly anyone likes to move - after all, this is a sweaty activity. But the greater the chances of success for you as a budding moving company.

68. Open a DIY photo studio

Do you think photo boxes are the highlight of every party? How about an entire studio in which the customer is not only a model but also a photographer? Remote releases make it possible.

69. Program the configurator

Custom-made products - be it pieces of furniture, clothing or jewelry - make customers' hearts beat faster. Offer your target group exactly what they want - with the help of an online configurator.

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70. Open a cosmetic studio

Treat your customers to rest and relaxation - in your cosmetic studio.If you give it an individual note, it will quickly differ from other offers.

71. Establish a farm shop

Regional and seasonal products straight from the producer - not only hipsters get excited when they imagine it. The concept of the farm shop is really old, but is currently celebrating something like its renaissance.

72. Virtual Pinterest Assistant

This business idea is already widespread in the USA. Be one of the pioneers who are spreading them in Germany and give your customers a hand when they need help with Pinterest.

73. Develop care products

A stroll through the drugstore reveals a huge variety of products. If you think that your skin, hair and / or body care product is still missing, you should start looking for the right formula right away.

74. Design stationery

Practical notebooks, stylish desk pads and visually appealing clips - products from the "Stationary" range (in English: stationery) are popular. You will probably not lack customers.

75. Offer night care for children

When daycare centers and schools close, some parents sometimes don't know what to do with their children. Help single parents, shift workers, and others by looking after the offspring overnight.

76. Bonus tip

Be creative! Take a look around in your immediate environment to see which business ideas have been successfully implemented or ask friends and acquaintances whether they have tips for you.


Smart Business Concepts - Find the business idea that will change your life

Buy on Amazon

Finding the right business idea is not always easy.

If you have found the right idea, you will find important information for implementation in our start-up basics or you can take the first step towards founding a company in the article on company types.

Here you can find more tips on how you can earn more money for yourself or your business idea.

If you have any questions or comments, you can use the comment field at the end of the post.