Which websites offer live web streaming services
Live streaming of events - The 5 top providers for 2020
Reading time: 7 minutes
Live streaming offers organizers gigantic opportunities to expand their own reach, reuse event content and tap additional monetization potential. We introduce you to the 5 top providers with whom you can quickly and easily stream your own events LIVE.
Live streaming - why is it so relevant?
Nowadays it is a matter of course that events are a live experience and that participants not only offer added value in terms of content, but should also be remembered as lastingly as possible. This is why organizers are looking for an all-round carefree package to meet all of the guests' requirements. Unfortunately, the capacities of events are limited by budget, seats or seminar rooms. There are also external (environmental) circumstances, which is why participants cannot travel, for example. These are the main reasons why virtual events are becoming increasingly important.
First, the video content can be monetized. With a live broadcast or provision of the video content, you can address a second audience and thus expand the list of participants. With a video offer, these people could attend your event digitally from all over the world.
Second, you can use these videos for your marketing. If you should opt for free availability, this is a perfect tool to increase awareness of your events. You could distribute entire program items or individual excerpts via social media in order to address potential new participants with interesting content. In this way you create incentives that these people get a ticket for your event at the next opportunity. You can also publish these videos as relevant (learning) content on your website or blog or give your participants instead of presentations.
B2B or B2C?
An important challenge is to find the right streaming provider for your event. One of the most important questions you have to answer is which target group your stream should be aimed at: B2C or B2B.
It's understandable why some companies are opting for free B2C streaming services first. Most well-known B2C streaming solutions such as YouTube Live, however, automatically receive the rights to your video content and can monetize it themselves. This approach can be beneficial for some organizers. However, many companies that operate in the B2B area want to avoid this, as do the advertising and comments from other possible providers.
For this reason we have tried to present the providers from different areas clearly for you.
The world's most famous video platform has long been offering not only beauty blogs, tech reviews and vlogs, but also extensive live streaming of music, news, sporting events, etc.
Gigantic user base
Embedding on your own website
Different monetization options
Promotion by Google
360 ° videos
Required account verification and video encoding software
Use of Google services forbidden / blocked by some companies
Facebook Live has made live streaming of events possible for everyone in recent years.
Gigantic user base
Video length up to 8 hours
Direct integration into Facebook
Live marketing for every budget
Range and visibility can be defined
The video is then visible on its own timeline and is available after the event
The quality of the stream is often not appealing
Often technical problems and streaming crashes
Use prohibited / blocked by some companies
Free of charge and upgrades from 1EUR per day
OTHER B2C PROVIDERS: Instagram, Twitter, LinkedIn, Periscope, StreamShark
The main strength of Vimeo lies in its excellent video quality. In addition, with the Mevo Plus, the platform even offers a specially developed camera and various interesting monetization options. For a rental fee or a purchase, interested viewers can either view the video for a certain period of time or have it available forever. This platform is aimed at professional (business) customers and offers many additional marketing tools.
HD (1080p live) + 4k streaming
Streaming of 3 events in parallel
Embed on your own website
Live Q&A, graphics and surveys
Badly suited for streaming via smartphone
70 EUR per month
IBM Watson Media Video Streaming
In 2016 the company Ustream was bought by IBM and merged with other acquired companies that specialize in various streaming processes. Ustream was originally developed for soldiers to communicate with their families.
Cloud-based solution, available on different devices
Possibility of monetization (paywall)
High security standards
HD 720p streaming only
A maximum of 5,000 spectator hours
From $ 99-999 per month for various packages (Silver, Gold, Platinum)
In contrast to consumer-oriented platforms such as YouTube or Facebook Live, dacast serves B2B customers.
Integration on websites and social media
Flexible prices (suitable for one-time use)
Paywall possible for a package of 125 USD or more
Storage up to 500 GB, expansion possible with an additional package
From 19--289 USD per month for various plans (Starter, Premium, Enterprise)
One-time use per event possible
FURTHER B2B PROVIDERS: Wowza, brightcove, vplayed, boxcast, StreamingVideoProvider
Live streaming of events offers organizers gigantic opportunities to monetize their own event content or to intensify their own marketing activities. Here we have introduced 5 top providers of live streaming for you and shown the difference between B2C and B2B platforms.
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