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57 interesting figures and statistics about YouTube
When YouTube found its way onto the internet, few had any premonition of how many hours of videos we would watch years later.
The internet community doesn't seem to get tired of the videos and accordingly many figures are available on YouTube.
Instead of listing the entire library, we've picked 52 of the most interesting stats and categorized them in this blog post.
Figures on the history of YouTube
The domain name "YouTube.com" was activated on February 14, 2005.
The first YouTube video was uploaded on August 23, 2005. Me at the zoo shows co-founder Jawed Karim at the San Diego Zoo.
On October 9, 2005, it was announced that YouTube would be bought by Google for 1.65 billion US dollars.
The first advertisements ran in August 2007.
In May 2010, YouTube received 2 billion views a day.
YouTube broadcast the American presidential debates for the first time in 2012.
In March 2013, YouTube had 1 billion monthly active users.
YouTube usage statistics
YouTube is the second largest search engine in the world and the most visited site after Google.
YouTube is the second most popular social media platform with 1.9 billion users.
400 hours of video are uploaded to YouTube every minute.
Over 1 billion hours of YouTube videos are watched every day, more than Netflix and Facebook combined.
70% of YouTube views come from mobile devices.
The average viewing time via mobile devices is more than 40 minutes.
The first video to hit a million views was a Nike ad with Ronaldinho.
The video with the highest number of views is currently the music video of “Despacito” by Luis Fonsi and Daddy Yankee. It has over 6.6 billion views.
Gangnam Style, the previously most viewed video, hit 1 billion views in five months. In comparison, the Despacito only managed 97 days.
The video with the most videos that is not a music video is "Masha and The Bear - Recipe for disaster (Episode 17)" with over 4 billion views.
T-Series has the most popular YouTube channel, followed by PewDiePie and Cocomelon - Nursery Rhymes (YouTube’s own channels were not included here).
The YouTube video with the most dislikes is YouTube's own "YouTube Rewind 2018: Everyone Controls Rewind" video. The YouTube video with the most likes is "Despacito".
The most viewed video in 2019 is Con Calma by Daddy Yankee & Snow (Source: BuzzSumo YouTube Analyzer).
The video that got the most likes in 2019 is Señorita by Shawn Mendes and Camila Cabello (Source: BuzzSumo YouTube Analyzer).
The video that received the most dislikes in 2019 was YouTube's 2019 Rewind video (Source: BuzzSumo YouTube Analyzer).
On average there are 1,000,000,000 mobile views every day.
The most searched term on YouTube is “Despacito”, followed by “BTS”. The most searched term in the US is “pewdiepie” (source: Ahrefs).
81 percent of parents in the US use YouTube to find content for their children.
Over half YouTube users use the site to learn about things they have never done before:
YouTube marketing statistics
Two-thirds of high quality online videos watched by millennials on different devices are on YouTube.
9% of midsize businesses in the US use YouTube.
YouTube has paid $ 3 billion to rights holders since 2007 (as of November 2018).
The number of channels that hit six-digit numbers each year has increased by 40% year on year.
The most popular brand channel after T-Series is WWE with over 53 million subscribers.
Viewers who watch TrueView commercials in full, or for at least 30 seconds, are 23 times more likely to visit or subscribe to the branded channel, to see more about the brands or to share a branded video.
Viewers who are exposed to TrueView but not fully viewed it are still 10 times more likely to perform any of the above actions.
Brands using TrueView have seen a 500% increase in views of existing content after posting new videos.
In 2018, 95% of the most viewed videos were music videos.
Interbrand’s top 100 brands upload a video to YouTube every 18.5 minutes.
The same brands have an average of 2.4 channels.
How to search queries on YouTube are growing by 70% every year.
These are interesting and impressive numbers. If you're just a YouTube viewer who wanted to know the numbers behind the magic of online video, I hope these numbers impressed you. You can now continue to watch cat videos.
If you work in marketing and are wondering whether online videos are a great way to reach your target audience, these YouTube statistics should show you the huge reach that can be achieved with YouTube.
So start making great videos. And while you're at it, take a free demo from Brandwatch and find out how social listening can help you maximize your marketing efforts.
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