What happened to look on Quora

You can gain 9,872 visitors with Quora in one month

I just had an epiphany recently.

I searched Google for answers to a technical SEO problem and got Quora results.

The Quora discussions were fascinating! Before I knew it wasone hourum, browsing marketing questions and answers.

Some of the answers were really good. I eventually ended up in lengthy blog articles linked in the Quora responses.

I could not believe it! I havea full hour spent on Quora!

And then the realization hit me:Quora is really influential!

I spent an hour on the site, learned a lot, seen many sites and finally realized that it is a marketing technique that I could use!

Marketers like me can use Quora as a massive source of referring traffic! The more I found out about this platform, the more I became aware of its potential.

Quora has three major advantages. It builds your personal brand. It delivers referring traffic to you. Anyone can use Quora.

And now I'll explain exactly how it works.

Before we start, what is referring traffic anyway?

For those who don't know, referring traffic is the traffic that comes fromother Sources as google itself comes up.

If you are already familiar with this topic, you can skip this part and go straight to the Quora section.

There are seven main sources of traffic (or channels):

  • Organic Search: People find your page by searching for keywords.
  • Social: People come to your page via Facebook, Twitter, etc.
  • Direct: People type your url directly into the browser.
  • Referring: People visit your website by clicking a link on another website.
  • Email: People come to your website from an email you (or someone else) sent.
  • Others: Usually this is to traffic from advertising sources other than paid searches.
  • Paid searches: People click display or PPC ads to land on your website.

Here is a quick screenshot from GA showing these 7 channels of traffic to NeilPatel.com.

It's good to know where your own traffic is coming from. Here's how to find out.

1. Go to Google Analytics and click on “Acquisition”.

2. Then click on “Overview”. You should see a pie chart of your website traffic broken down into channels.

3. Do you want to go a step further? Scroll down until you see “Referral” and click on it.

Now you can see exactly which pages are sending you referring traffic. Not bad!


Why is referral traffic important?

Now you know what referring traffic is. And you know Quora is a potential source of referring traffic.

But why make such a fuss about referring traffic? Why is it important at all?

Referring traffic sends you additional traffic.

Do you know the saying “don't put everything on one card”?

Here's my advice: "Don't build all of your traffic on one source." In other words, traffic is from organic sources Great, but what if a change in the algorithm destroys everything?

You've probably heard the horror stories about the Penguin update Google released in 2013. Thousands of websites have been destroyed by a single algorithm!

Could this happen again? Who knows?

Google is constantly updating its algorithm. Even if the algorithm is determined by machine learning processes and the probability of extreme fluctuations is low, you can never know when a certain traffic source will dry up.

Most of the referring traffic issocial, which means you are likely to get more visitors from Facebook than from a non-social page that links to you.

Facebook and Pinterest send tons of referring social traffic.

But what if this networksuddenly no longer sends traffic?

Most websites don't have a lot of referring traffic. According to Yotpo, an average of only 10% of the traffic on most websites comes from referral sources.

That's not very much when you think about it.

But if you expand your referring sources, you have a much better chance of getting steady and interested traffic.

You should distribute your sources in such a way that you always have the guarantee of a certain amount of traffic.

Referring traffic gets you visitors without link building.

I'm a big fan of link building, as long as you do it right.

Believe it or not, referring traffic is therebetter as link building.


A link is just an electronic signal from one website to another. From the visitor's point of viewmeans he nothing.

Sure, link building is important to your website's SEO, but it doesn't get you anywhereabsolutely more traffic. He still brings youbetter ones Traffic.

But one Visitor from another side ... that's another story. And that's why referral traffic is so valuable.

Referring traffic is “friendly” traffic.

That's one of the things I love most about referring traffic, and why it's been so important to building my business.

The people who come to your site through referring traffic are kind to you. What do I mean byfriendly?

When someone posts a link to your website on aother Website, that means he's curious, impressed, or interested, right?

They are your friends, or at least they are considering becoming your friends.

Here is an example. Let's say you are reading one of the articles I write forInc wrote.

You like the article and you want to find out more about me. So you take a look at my biography:

The biography contains a link to my website. You click on it and land on my website. You arereferring traffic. You have decided to visit my site.

Maybe you watch a video, read an article, or sign up for a free consultation. You are curious, interested and actively deal with the site.

That is why there is referral trafficfriendly.

The people who click on your website are ordinaryInterested. You are from a certain onereason came to you.

This means that they are more likely to spend more time on your site, read other content, or become customers on your website.

From where I know this? Thanks to my analyzes.

Justa my referring sources yielded the following results:

  • 71% new sessions
  • 37% bounce rate
  • 3:31 average session length

These arequalityValues, because they show me that the users are interested and are concerned with the content on my site! Normal search engine traffic doesn't bring that much.

Here is the bottom line. Referring traffic is usually made up of people connected to youInterested and want to learn more about you and your services.

Quora is a source of the best traffic.

Check out these stats from Wishpound. Quora is responsible for the second largest amount of referring traffic after Facebook. It even beats Twitter!

The average user who comes from Quora spends almost six minutes on the site! You can clearly find a high level of commitment here.

Why should you use Quora as a source of referring traffic?

What is Quora? Quora is a social forum for questions and answers. It was launched in 2009 and today has over 100 million monthly visitors.

How popular is it? It ranks 122nd among all websites worldwide, and 67th in the US, according to Alexa.

Most of the active users of Quora are in the United States and India.

As one would expect, the age range is broad. But by and large, the most active users are between 18-34 years old.

In addition, most of the users aremore educated than the average internet user.

It's safe to assume that the people who use Quora are generally knowledgeable and curious.

The basic idea of ​​the website is this: you ask a question and people answer it.

Pretty easy right?

But Quora offers a lot more.

Check out this infographic that explains in more detail how the platform works.

Don't let the complicated diagram put you off. Quora is really easy to use because the website has a clean user interface and is intuitive to use.

Quora is an extensive source of UGC (User Generated Content). Users ask around 6,000 questions a day. But the real content explosion comes with themReply.

Some answers, like this one, are almost 5,000 words long!

(I've counted.)

This is a complete article with charts, graphs, and pictures.

There are hundreds of thousands of such questions, but there are far more answers than questions.

Here's a trending question that has hundreds of answers.

The answers are placed based on the upvotes (positive ratings).

People can also comment on answers and rate them poorly.

Since Quora is a social platform, there is a high tendency to share on other social networks.

See how Quora placed the social sharing icons. You can share an answer even if you haven't read the whole “thread”.

Some questions are really crazy! Who would even think about such a thing?

Hundreds of people answered them and thousands looked at them.

The real potential of Quora lies in finding a “herd”. You have to get involved. Don't forget, you want to get referring traffic to your website.

Therefore, you need to find the right group - people who are interested in the content of your website and maybe even in buying your products and services.

I'm a digital marketer, so I want to get in touch with other digital marketers.

If I'm a Quora member, I go to the search bar at the top and type in "marketing."

I see the topic of "digital marketing" and click on it to find out more. It turns out that's a big group. This group alone has at least 356,700 followers.

Of course, that's not the only marketing topic on Quora. In the “Related Topics” column you can find other groups targeting people with similar interests.

If you get active in this niche, you will quickly be seen as an authority.

One of the first things people see when they walk in a group is a link to "Top Readers". Here you can see Quora's group for marketing in social networks. I click on "Most Read Authors" to find out who is an authority on social media.

The people who provide the most answers appear at the top.

These are people who invest a lot of time and effort into adding value to other people. Your answers deserve readers' attention and, hopefully, their respect as well.

If you click on the name of a user, you will get their full biography. Just look at all of the information!

Quora is an influential portal for personal branding. Once you start driving referring traffic to your website as I describe below, you will start building your personal brand too!

You can't improve your referring traffic without building your personal brands on Quora.

How do you get access to this gold mine?


How to collect referring traffic with Quora

Before you start, you need to check a few requirements:

  1. Extensive content on your website. Quora users need a good reason why they want to visit your website. That reason is content. Good content.
  2. Time you can spend on Quora. Referring traffic won't rush in after a few hours. You need to take the time to do it, cultivate your presence on Quora, and build a personal brand. Credibility is especially important on Quora.

Here we go.

Step # 1: Become a member of Quora and fill out your profile if you haven't already.

At the beginning you select all the broader subject areas that you are interested in. Then Quora knows what content to show you.

Then you tell Quora which topics you are familiar with.

As soon as you enter topics, the search field will be filled with relevant topics. I recommend you pick the topics that have the most followers.

Once you've added a few topics, you can move on to the next step - fill out your profile.

You have to be as thorough as possible. You can add a lot of information. The more the better.

Don't forget that your profile should be geared towardsBuild trust and credibility.

It's less about selling yourself and your services and more about emphasizing that you are a trustworthy and capable person.

Step # 2: Create a Quora blog.

Click on your profile name in the far right corner. Then you will see the option “Blogs”.

Now you can create your own blog on Quora.

The theme of your blog should be directly related to the content and theme of your website.

You want to create credibility and prove your competence.

How much time should you spend on the blog? It's entirely up to you.

I recommend a blog because it gives you, as an author on Quora, an additional level of trust, seriousness and credibility.

Step # 3: Answer questions.

There is no magic bullet for success on Quora. You have to answer questions.

If you click on “Answers” ​​in the header, you can look there for good questions that you can answer.

Of course, you should provide extremely helpful answers. You can do this in several ways:

  • Write step-by-step instructions.
  • Write in a conversational tone.
  • Use pictures when possible.
  • Link to other helpful information.

Using the Quora interface gives you access to a variety of options for text formatting, images, quotations, encoding and even math equations - all freely available.

The more questions you answer, the more visibility you get on Quora. You build up your stats, including views, upvotes and shares of your content.

Step # 4:Link to your blog in the questions you answer.

And now let's get down to business.

This is important: Whenever possible, you should link to the blog articles on your website in your Quora response.

Thats is quite easy.

  1. Find out which blog article is most helpful in terms of your response.
  2. Copy the link to this article.
  3. Go to your Quora answer.
  4. Select the section you want to link.
  5. Create the hyperlink by clicking in the upper right corner of the answer window.

When you create the link, you can convert it into a footnote or a real hyperlink.

I recommend the hyperlink option (don't click the “footnote”) because it increases the chances that people will click the link too.

And now my warning about linking to your blog.

Be careful!

The purpose of Quora isNot Link building or referring traffic. The purpose of Quora is to provide answers to other people's questions.

It's a community where professional and intelligent people come together to learn from each other.

As a contributor to Quora, your goal is to create a added value to offer. So it's not that different from conventional content marketing.

The goal of content marketing is to add value to other people. Why am I writing these extra long, detailed step-by-step instructions?

Answer: Because I give you oneadded value want to offer!

The same goes for Quora. Your ultimate goal is to get oneTo convey added value.

When you do, you can enjoy the benefits of a strong personal brand and great referring traffic.

How should you link your blog? Here is my answer:

  • Only once per answer
  • Only if you have to
  • Only if it comes naturally within the context of your answer

Here are two examples:

  1. Good example: "If you want to see an example of how to create a long blog post, check out this step-by-step template."
  2. Bad example: "Visit my blog if you want to see more great content !!"

The first example is natural, important, and has added value. The second is shallow, sales-oriented, and short-sighted. Do not advertise yourself or your site. You should try to help other people.

It is advisable to have links tooother Add web pages. It doesn't look like you're just trying to get traffic to your site.

Step # 5: Find the best questions - those that will give you the most visibility. (And keep linking to your blog.)

For those answering questions on Quora, the most valuable statistics are “views” and “upvotes”.

  1. Of course, you receive views and upvotes by answering questions.
  2. But you also have to answer these questions extremely well.
  3. Finally, you need to answer questions that will get you the most attention and the most upvotes.

There are several ways to find the best questions.

First, you can click on the “Answer” button in the menu above and select answers that have been provided to you based on your competencies.

You can also search for a topic that you are an expert in and find the relevant topic page for it.

In this case I searched for “search engine optimization” and found this topic page with 672,000 followers.

Next, click on "Questions" on the right side of the page.

These questions, all 33,000, are questions that subscribers to this topic have asked.

Chances are you'll get attention if you provide a helpful answer. Of course, you should pick a question that has a lot of followers.

Here you see a question that only has 12 followers.

Not a large number, but enough to add some added value.

But you get more views and upvotes by writing your own answers to popular trending questions.

Popular questions and answers are usually displayed at the top of each chosen topic's feed.

If you think you can give a better answer, do so. If you succeed, you will get tons of attention and hopefully a lot of upvotes too.

If your answers are then themostIf you have upvotes, you will achieve the top position in the answer list for this question.

Even if you do not achieve the top position, you will still get a lot of attention. Note that 22 people answered this question. Even an answer that isn't at the top will still get hits.

Take a look at the screenshot below, a response with only 68 upvotes received 6,800 views. That's not a bad value!

If your answer appears next to an answer with more upvotes, you will still get views. And in addition, you gain credibility if you are associated with higher-rated answers.



The more answers you provide on Quora, the more added value you offer. And in the meantimewin You too.

If you carefully monitor Quora's referring traffic, you will soon find that it can be an incredibly valuable source of leads.

The Wishpond marketers I mentioned above tracked their Quora leads and found that Quora traffic is a huge part of their sales funnel!

Plus, this one was converting traffic subscribers at an incredibly good rate - 44%! In other words, almost half of Quora's referring traffic signed up for the site's service!

Referring traffic is just too valuable to ignore!

The great thing about Quora is that it's free. You don't have to spend any money to get started and reap its benefits.

Many marketers love the idea of ​​promoting their content on Facebook, sharing links on Twitter, or sharing their ideas on LinkedIn. But they forget Quora!

It's time to build your personal brand and improve your referring traffic. Quora is waiting for you.

Have you ever checked the metrics of referring traffic through Quora? What is your experience?